Converged Infrastructure

The TWO BIG takeaways from HP Discover – Be prepared to enter 2013 with the right priorities.

WOW. HP Discover Frankfurt is over, and what a great and productive event it was. I can’t specifically pinpoint why, but a special buzz was in the air. Maybe it was all of the energy being generated by the 9000 plus attendees learning about the big trends and how HP can assist with our HP Converged Cloud solutions and new innovations with HP Converged Infrastructure technologies. Personally, my favorite Discover pastime was speaking with dozens of our customers. And if pressed to whittle these conversations down into two main net takeaways, here’s what they would be:


#1: It’s going to be a hybrid IT world – and our customers know it.

Over 500 business executives were recently surveyed by HP about their IT environment and the cloud. An overwhelming 75% indicated they will have – or plan to have – a mix of private, public, and managed cloud to complement their traditional environment for the foreseeable future. And everyone I talked with had something to say about this – so it might very well become the 2013 trend.


#2:  Cloud can’t be ignored.
As we all experience on a daily basis, our world is very different from the one from just a few short years ago. Everything has changed in terms of volume, velocity, and variety – whereby the big shifts in the industry ... Cloud, Big Data, Social Media, and Mobility ... are all coming together and forming how businesses will operate. Another supporting fact for these shifts is at the recent Gartner Symposium attended by leading CIOs and IT executives, Gartner cited Cloud, Mobile, Social Computing and Big Data tops on their 2013 list.


What this all means is that IT organizations that dilly-dally with their cloud knowledge and decisions most certainly will fall behind. Even worse, these organizations might find their business units going around IT all together – creating organization-wide issues via shadow IT that is inefficient, disruptive, and unsustainable.


All-in-all, I’m excited about 2013 because I feel HP is in the best position to help our customers embrace this hybrid IT environment. We have the well established HP Converged Infrastructure strategy and portfolio that sets the ideal foundation for their traditional IT needs as well as everything cloud.


And for those of you just getting your feet wet, I pulled in three short HP Discover videos that I think provide a great ‘quick-start’ context:


HP Converged Infrastructure simplified



HP Converged Cloud Simplified



The NEW HP CloudSystem innovations



I’m excited about next year because I know HP is able to deliver end-to-end solutions designed to do all the things our customers need. Things like ... control and effectively utilize pervasive mobility, better understand how to capitalize on the cloud, gain control of their complex application environments, get a handle on the huge amounts of information and security risks, and most importantly, accelerate their infrastructure convergence initiatives to gain the clear, exponential value of speed, agility, cost management, and cloud-readiness.


Ultimately, it’s about turning technology into a sustainable business advantage—one that can unleash more innovation and turn information into a machine-like model that gives you a competitive advantage. And if you missed Discover, or want to experience it from the comfort of your own home or office, here are few links that will help:



Happy holidays – see you next year.






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About the Author
More than 23 years of enterprise IT Marketing and Communications experience; working on the HP Converged Infrastructure Marketing team from ...
About the Author(s)
  • 25+ years experience around HP Storage. The go-to guy for news and views on all things storage..
  • Technology marketing professional with over 25 years of experience in energy, semiconductor and IT industries.
  • More than 25 years in the IT industry developing and managing marketing programs. Focused in emerging technologies like Virtualization, cloud and big data.
  • More than 25 years of enterprise and midmarket Strategy and Marketing leadership and experience. Prior HP appointments included VP of Marketing for Adaptive Infrastructure and VP of Marketing for the HP Storage Division. Past positions prior to HP include VP of Marketing and Business Development for First Virtual Communications as well as Principal and Founding Member of Adjunct Consulting.
  • Over 12 years of consulting, new technology services development and marketing experience covering data center, IT infrastructure, cloud technology domains. Hande holds a M.B.A degree from Bentley College, MA.
  • More than 25 years in the IT industry, managing ITSM, service development and delivery projects in Technology Services. Specialized in end2end support for ISV based business solutions. Certified ITIL and project management expert.
  • Hector has marketing and communications expertise. With vast experience within the Enterprise Digital Marketing communications team at HP.
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  • Marketing & communications professional with over 15 years of experience in a variety of industries across multiple continents. Part of HP Financial Services - helping customers build IT investment strategies that support tranformation and the ability to deliver business goals.
  • Eduardo Zepeda, WW TS Social Media Program Manager & Internal Communications for WW Technology Services Blogging on behalf of HP Technology Services (TS_Guest)
  • Julia Mason-Ochinero is WW CME Marketing Lead, HP Enterprise Marketing. In this role, Julia is responsible for driving dialog with CSPs on how they can transition to sustainable, profitable business models and enter into co-opetition with over-the-top (OTT) content providers who are changing this industry’s landscape. She joined HP in 2010 from Accel Partners (where she worked as a consultant.) Prior to Accel, Julia held marketing leadership positions with companies including Adobe, Nuance, OpenWave, Novell, Nuance Communications and RealNetworks. She began her career in Chicago working with organizations including AT Kearney, Andersen Consulting and Ameritech. She currently resides in Silicon Valley.
  • Focused on cloud, virtualization and appliance solutions for HP technology.
  • Hello! I am a social media manager for servers, so my posts will be geared towards HP server-related news & info.
  • HP Servers, Converged Infrastructure, Converged Systems and ExpertOne
  • More than 23 years of enterprise IT Marketing and Communications experience; working on the HP Converged Infrastructure Marketing team from when it was first pioneered and launched to the market in 2009.
  • Greetings! I am on the HP Enterprise Group marketing team. Topics I am interested in include Converged Infrastructure, Converged Systems and Management, and HP BladeSystem.
  • Teri is responsible for the social media program for the HP Networking and HP Storage business units. Teri has has held global roles in IT, Operations, Sales, Partner Programs, Communications, and Marketing at HP.

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