Over the last couple of years a consistent and popular session at HP Discover has been Jeffrey Katzenberg, CEO of Dreamworks, talking about his company’s relationship with HP and showing some of the latest groundbreaking animation including Shrek, Kung Fu Panda and Madagascar.
Tuesday? No exeption.
First, Meg Whitman outlined HP’s strategy and explained how Cloud, Social, Mobile and Big Data are changing the way technology is consumed and delivered. As a result of this new style of technology, customers are presented with major opportunities through better agility, access to information and the ability to make faster, better decisions. This can of course be a blessing or a curse, depending on how quickly they seize the initiative and whether they can be their industry’s disruptive force or are the ones being disrupted by change.
HP is now aligned to 3 strategic pillars:
- Information Optimization
Customers can use HP’s capabilities in these areas as a bridge to take them from where they are today to where they need to be to lead tomorrow.
So far, so good. But who is making use of this? Well, actually Dreamworks is.
In fact, Dreamworks was HP’s first cloud client. They now use HP’s Enterprise Cloud Services to help them deal with spikes in compute demand, meeting 20% of their rendering needs (and rising) and helping them save tens of millions of dollars in capital expenditure every year.
The cloud services that HP provides to Dreamworks are also completely secure - useful in the film industry where there is zero tolerance for security issues. Basically, if systems aren’t 100% secure, this could result in high quality video being available and pirated prior to release, and compromising the launch and revenue potential for new animations. This has never happened to Dreamworks with HP and has given them the confidence to expand their global operations into Shanghai and Bangalore.
As far as Information Optimization is concerned, the stats tell the story. A colossal amount of Dreamworks information is managed by HP. For each animated film, half a billion files are generated, requiring tens of thousands of computing hours to process. Even a 3 minute movie trailer comprises 6 Terrabytes of data and this is all safely stored and managed by HP. The engagement with Autonomy means Dreamworks now get meaning based information, to help their artists analyse in real time how consumers feel about specific animations.
The themes of Cloud, Security and Information Optimization were carried through the Converged Systems sessions in the rest of the day.
Martin Whittaker, Vice President of Alliances, Performance & Solutions Engineering, briefed the independent industry bloggers on the new HP AppSystem for Apache Hadoop and explained how this optimizes information and accelerates the time to business insight, with push button deployment of 800 nodes in minutes, and world record performance on the 10TB Hadoop TeraSort benchmark.
Manoj Goyal and Manoj Suvarna, Directors of Engineering and Product Marketing respectively, gave some more perspective on the HP AppSystems for SAP HANA, and how HP now has hundreds of customers that have experienced HANA and implemented it successfully recognizing the power of accelerated database performance – reducing analytics cycle times from 2-3 hours down to less than 3 seconds. Customers like Yodobashi in Japan, HILTI in EMEA and T-Mobile in US are really driving the HANA boundaries together with HP.
To find out more check out our new Rethink BI blog.
Paul Miller, Vice President of Converged Applications, explained how HP Cloud Maps help customers create new cloud service offerings, often in less than an hour, helping them meet SLAs with repeatable, proven deployments and save up to 200 staff hours per application.
In terms of security, our panel of virtualization experts, Mike Koponen, Brad Kirby and Jeff Kenyon discussed how HP VirtualSystem delivers the perfect path to cloud and has tight integration with HP Tipping Point to provide VMware vShield-aware protection for virtual data centers and cloud environments, enabling lower costs and increased flexibility with a single set of security policies.
Watch out in coming weeks for the videos of these sessions which we’ll post on this blog.
So Cloud, Security and Information Optimization are central to all that HP is doing, at a corporate level and within the Converged Systems space. If you attended Discover and saw any of the sessions please let us know what you thought in the comments section below.