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Converged Infrastructure

The essential reflection – Converged Systems buzz from HP Discover

phil.mclean| June 7, 2012
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Over the last couple of years a consistent and popular session at HP Discover has been Jeffrey Katzenberg, CEO of Dreamworks, talking about his company’s relationship with HP and showing some of the latest groundbreaking animation including Shrek, Kung Fu Panda and Madagascar.

 

Tuesday?  No exeption.

 

First, Meg Whitman outlined HP’s strategy and explained how Cloud, Social, Mobile and Big Data are changing the way technology is consumed and delivered.  As a result of this new style of technology, customers are presented with major opportunities through better agility, access to information and the ability to make faster, better decisions.  This can of course be a blessing or a curse, depending on how quickly they seize the initiative and whether they can be their industry’s disruptive force or are the ones being disrupted by change.

 

HP is now aligned to 3 strategic pillars:

 

  • Cloud
  • Security
  • Information Optimization

 

Customers can use HP’s capabilities in these areas as a bridge to take them from where they are today to where they need to be to lead tomorrow.

 

So far, so good.  But who is making use of this?  Well, actually Dreamworks is.

 

In fact, Dreamworks was HP’s first cloud client.  They now use HP’s Enterprise Cloud Services to help them deal with spikes in compute demand, meeting 20% of their rendering needs (and rising) and helping them save tens of millions of dollars in capital expenditure every year.

 

The cloud services that HP provides to Dreamworks are also completely secure - useful in the film industry where there is zero tolerance for security issues.  Basically, if systems aren’t 100% secure, this could result in high quality video being available and pirated prior to release, and compromising the launch and revenue potential for new animations.  This has never happened to Dreamworks with HP and has given them the confidence to expand their global operations into Shanghai and Bangalore.

 

As far as Information Optimization is concerned, the stats tell the story.  A colossal amount of Dreamworks information is managed by HP.  For each animated film, half a billion files are generated, requiring tens of thousands of computing hours to process.  Even a 3 minute movie trailer comprises 6 Terrabytes of data and this is all safely stored and managed by HP.  The engagement with Autonomy means Dreamworks now get meaning based information, to help their artists analyse in real time how consumers feel about specific animations.

 

The themes of Cloud, Security and Information Optimization were carried through the Converged Systems sessions in the rest of the day.

 

Martin Whittaker, Vice President of Alliances, Performance & Solutions Engineering, briefed the independent industry bloggers on the new HP AppSystem for Apache Hadoop and explained how this optimizes information and accelerates the time to business insight, with push button deployment of 800 nodes in minutes, and world record performance on the 10TB Hadoop TeraSort benchmark.

 

Manoj Goyal and Manoj Suvarna, Directors of Engineering and Product Marketing respectively, gave some more perspective on the HP AppSystems for SAP HANA, and how HP now has hundreds of customers that have experienced HANA and implemented it successfully recognizing the power of accelerated database performance – reducing analytics cycle times from 2-3 hours down to less than 3 seconds.  Customers like Yodobashi in Japan, HILTI in EMEA and T-Mobile in US are really driving the HANA boundaries together with HP.

 

To find out more check out our new Rethink BI blog.

 

Paul Miller, Vice President of Converged Applications, explained how HP Cloud Maps help customers create new cloud service offerings, often in less than an hour, helping them meet SLAs with repeatable, proven deployments and save up to 200 staff hours per application.

 

In terms of security, our panel of virtualization experts, Mike Koponen, Brad Kirby and Jeff Kenyon discussed how HP VirtualSystem delivers the perfect path to cloud and has tight integration with HP Tipping Point to provide VMware vShield-aware protection for virtual data centers and cloud environments, enabling lower costs and increased flexibility with a single set of security policies.

 

Watch out in coming weeks for the videos of these sessions which we’ll post on this blog.

 

So Cloud, Security and Information Optimization are central to all that HP is doing, at a corporate level and within the Converged Systems space.  If you attended Discover and saw any of the sessions please let us know what you thought in the comments section below.

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  • More than 30 years in Sales and Marketing in IT services business. Currently managing global campaigns for Datacenter Care.
  • Chary Chigurala is HP’s Global Leader for IT Strategy, Transformation and M&A with 25 years experience in Strategic and transformational projects
  • Jan De Clercq is a solution architect working for the worldwide HP Technology Consulting IT assurance portfolio team. He focuses on cloud security, identity and access management, mobility security, and security for Microsoft platforms and solutions. Jan is based in Belgium.
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  • Don has held roles with the business and marketing of consulting for HP. Currently he supports HP's Client and Microsoft Solutions and the emerging Mobility Consulting services. He holds a MBA from UCLA's Anderson School.
  • Duncan Campbell is the Geo Focal Executive for Converged Infrastructure in the Enterprise Storage, Servers, and Networking (ESSN) Worldwide Marketing Organization at Hewlett-Packard. He is also at the helm for Converged Infrastructure for the Small and Midmarket Business for HP’s Enterprise Business Group. Campbell brings more than 25 years of enterprise and midmarket industry marketing experience to this leadership team, with a proven track record spanning software, networking, services, PCs and systems, as well as deep channel and regional expertise. Campbell’s prior appointments were vice president of marketing for Adaptive Infrastructure and prior to that, the vice president of marketing for HP StorageWorks. He was responsible for advancing the market position of HP’s storage area network, network-attached storage, information life cycle management, near-line and storage management software offerings through both direct and indirect channels for small, midsize and enterprise customers. Prior to joining the HP StorageWorks team, Campbell was vice president of marketing and business development for First Virtual Communications, a world leader in providing easy-to-use, integrated rich media communications solutions. Before that, he was the principal and a founding member of Adjunct Consulting, where he helped incubate a SAN-management-over-IP startup and developed transformational business strategies for his other client companies. Campbell was formerly with HP from 1986 to 2001 in various marketing director roles spanning workstations, software, networking, PC servers and Intel servers. He also served as worldwide director of marketing for channels, alliances and partners. Campbell holds a Master of Business Administration from the Wharton School of the University of Pennsylvania and a Bachelor of Science in chemistry from the University of California at San Diego. © 2010 Hewlett-Packard Development Company, L.P.
  • Hande has been with HP for over 10 years and held key consulting business and marketing roles based in New York and Boston US. Currently, she is the WW marketing lead for Cloud and Converged Infrastructure Consulting Services for HP Technology Consulting and living In Istanbul with her family. Hande enjoys spending time with friends, traveling, skiing and reading. Hande holds a M.B.A degree from Bentley College, MA.
  • More than 25 years in the IT industry, managing ITSM, service development and delivery projects in Technology Services. Specialized in end2end support for ISV based business solutions. Certified ITIL and project management expert.
  • Having joined HP in 2003 Ian Jagger is the world-wide marketing and program manager for HP Technology Consulting's Strategic Consulting Services, Critical Facilities Services and Energy and Sustainability Management Services, as well as emerging IT services Prior to his current role, he served as the HP Services Marketing Manager for Central and Eastern Europe, Middle East and Africa, having joined HP in a similar role in the Middle East. Prior to HP Jagger had a 15 year international sales career, culminating in being Sales and Marketing Director for Steelcase Inc addressing Northern Europe before focusing more specifically on marketing. His initial focus was consultancy and interim marketing management, primarily for small to mid-sized customers based or looking to expand in the Middle Eastern region. Immediately prior to joining HP he was a strategic marketing consultant addressing investment targets for a technology fund. Born in Rochdale, United Kingdom, Jagger holds an honors bachelor of science degree in economics and a degree in social psychology from Loughborough University, England. He also holds a Masters Diploma in Marketing from the Chartered Institute of Marketing, is a Member of the Chartered Institute of Marketing and a Chartered Marketer. He has one daughter and lives in Cary, North Carolina.
  • Title/Organization: Manager: WW Storage Consulting Portfolio Current responsibilities HP – Manager: WW Storage Consulting Portfolio WW Storage Consulting Service Development for the following areas… - Storage Cloud services - Big Data - Residency Services IT industry experience IBM – WW Product Manager: Storage Cloud/ Consolidation/ Virtualization IBM – AMS Engagement Manager – Storage Consulting and ILM IBM – Storage and Backup Architect Lead – Managed Storage Services Aware Systems – President/ CEO – Reseller, Integrator for prepress and publishing industry
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  • Moira is a strategist who has done marketing for the technology industry for over a decade. She enjoys cycling and has ridden across America, down the Pacific Coast and along the Danube.
  • I've been working in HP since 2007 like IT agent, developer, Web designer and then like Web Project Manager
  • Steve Grumann has been in technology consulting for 18 years, nearly 13 of that with HP. He is currently a Strategy Consultant, focusing on Cloud and Service related IT delivery models.
  • I work with HP customers to help them create business value with strategic service management. I am a senior ITIL examiner and I have written many ITIL books and pocket guides. Find out more at www.hp.com/go/stuartrance or Follow me on Twitter @StuartRance
  • Greetings! I am on the HP Enterprise Group marketing team focused on Content Marketing for Business Critical Systems. Topics I am interested in include mission-critical computing, scale up x86, and Converged Infrastructure, Converged Systems.
  • Tom Clement has over 30 years experience in the areas of adult learning, secondary education, and leadership development. During this time Tom has been a consistent champion of “non-traditional” training delivery methods, including blended learning, virtual delivery (self paced and instructor led), the use of training games and simulations, and experiential learning. Tom has spent the past 25 years of his career at Hewlett Packard, focused most recently on HP’s global Virtualization, Cloud, and Converged Infrastructure customer training programs. Tom manages the strategic direction and overall performance of these training programs, ensuring these worldwide programs help HP’s customers capitalize on the business opportunities made available by IT advancements in each of these subject areas. Tom and his global teammates utilize best in class instructors, course content and supporting equipment infrastructure to deliver these training programs to HP’s customers. The team prides itself on providing the Virtualization, Cloud, and Converged Infrastructure content customers need when and where they need it, anywhere in the world. Tom is based in the Washington, DC suburbs and can be reached at tom.clement@hp.com.
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