Converged Infrastructure

The ‘next generation of HP Converged Infrastructure’ – in ONE WORD.

Since Duncan Campbell is currently on the road visiting customers, I’m taking his place to build upon the ‘next generation’ Converged Infrastructure conversation. Previously Duncan shared his views on how the big market trends and shifts require a New Style of IT (read the blog) and the fundamental data center flaw (i.e. how data centers that build dedicated app infrastructure silos are quickly becoming unsustainable - read the blog).


In the same vein, I’d like to peel back the curtains and continue the discussion on what makes the ‘next generation of HP Converged Infrastructure’ tick. Benefiting from the New Style of IT requires that you first have the underlying IT infrastructures aligned to today’s high-velocity business world.


So when I whittle it down, the next-generation of HP Converged Infrastructure is really about one word:  SIMPLICITY.


SIMPLICITY is what drives IT ‘speed and agility’ so that time-to-application-value and service-value can be accelerated, and changes can be made on the fly when needed.


SIMPLICITY provides greater assurance that uptime targets are met without exception and SLAs can be maintained – through things like intuitive management and built-in intelligence.


SIMPLICITY drives broad efficiencies at all levels ... lower cost, less risk, and the ability to innovate faster and more often ... and the catalyst for all things required of today’s new style data center.


Obviously this is easier said than done. If it was this easy, everything wouldn’t have gotten so complex, costly, and inefficient.


This is why HP is delivering next-generation Converged Infrastructure solutions using words like frictionless, software-defined, and intelligent. A frictionless infrastructure is about having optimal performance and ease of use across the lifecycle. Software-defined is about minimizing and even eliminating many of the manual “human middleware” interventions required for provisioning, and providing greater agility and performance gains. Converged, intelligent platforms make it easier to dynamically add capacity or handle multiple workloads easily and quickly.


Data Center CI picture.jpg


These attributes serve as the backbone for removing the complexity so new applications and services can be delivered in days or minutes for all workloads at any scale ... while slashing time spent on maintenance.


Plus, by making the connection between the business, the app, and IT as seamless as possible, the ability to gain more insight on information to capitalize on the ‘human experience’ can be achieved. You know about the perils of Big Data, but this ‘human experience’ concept is quickly becoming a business imperative. A great example of this is how Google uses their ‘behind-the-scenes’ technology and powerful algorithms to create a ‘human experience’ that has made them one of the most valued businesses on the planet. In other words, it’s the foundational technologies that drive business value. Sound familiar?


Another good example of this is how NASCAR teamed with HP to capture, analyze, and track the race-day excitement to better understand what their fan base is thinking, what they need, and what they want. I invite you to explore more about this by watching this 30-second video clip below, or by visiting the site.



To me, this 30-sec video exemplifies the heart and soul of what the next-generation HP Converged Infrastructure is ultimately all about: Making it as easy as possible for IT to align and serve the business for a WIN-WIN experience.


That leads into our next ‘click-down’ on HP Converged Infrastructure: What are the core requirements that must align to drive this broad simplicity?


Stay tuned!



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About the Author
More than 23 years of enterprise IT Marketing and Communications experience; working on the HP Converged Infrastructure Marketing team from ...
About the Author(s)
  • 25+ years experience around HP Storage. The go-to guy for news and views on all things storage..
  • Technology marketing professional with over 25 years of experience in energy, semiconductor and IT industries.
  • More than 25 years in the IT industry developing and managing marketing programs. Focused in emerging technologies like Virtualization, cloud and big data.
  • More than 25 years of enterprise and midmarket Strategy and Marketing leadership and experience. Prior HP appointments included VP of Marketing for Adaptive Infrastructure and VP of Marketing for the HP Storage Division. Past positions prior to HP include VP of Marketing and Business Development for First Virtual Communications as well as Principal and Founding Member of Adjunct Consulting.
  • Over 12 years of consulting, new technology services development and marketing experience covering data center, IT infrastructure, cloud technology domains. Hande holds a M.B.A degree from Bentley College, MA.
  • More than 25 years in the IT industry, managing ITSM, service development and delivery projects in Technology Services. Specialized in end2end support for ISV based business solutions. Certified ITIL and project management expert.
  • Hector has marketing and communications expertise. With vast experience within the Enterprise Digital Marketing communications team at HP.
  • Editor and writer with 12+ years experience in the corporate software and technology sectors.
  • Marketing & communications professional with over 15 years of experience in a variety of industries across multiple continents. Part of HP Financial Services - helping customers build IT investment strategies that support tranformation and the ability to deliver business goals.
  • Eduardo Zepeda, WW TS Social Media Program Manager & Internal Communications for WW Technology Services Blogging on behalf of HP Technology Services (TS_Guest)
  • Julia Mason-Ochinero is WW CME Marketing Lead, HP Enterprise Marketing. In this role, Julia is responsible for driving dialog with CSPs on how they can transition to sustainable, profitable business models and enter into co-opetition with over-the-top (OTT) content providers who are changing this industry’s landscape. She joined HP in 2010 from Accel Partners (where she worked as a consultant.) Prior to Accel, Julia held marketing leadership positions with companies including Adobe, Nuance, OpenWave, Novell, Nuance Communications and RealNetworks. She began her career in Chicago working with organizations including AT Kearney, Andersen Consulting and Ameritech. She currently resides in Silicon Valley.
  • Focused on cloud, virtualization and appliance solutions for HP technology.
  • Hello! I am a social media manager for servers, so my posts will be geared towards HP server-related news & info.
  • HP Servers, Converged Infrastructure, Converged Systems and ExpertOne
  • More than 23 years of enterprise IT Marketing and Communications experience; working on the HP Converged Infrastructure Marketing team from when it was first pioneered and launched to the market in 2009.
  • Greetings! I am on the HP Enterprise Group marketing team. Topics I am interested in include Converged Infrastructure, Converged Systems and Management, and HP BladeSystem.
  • Teri is responsible for the social media program for the HP Networking and HP Storage business units. Teri has has held global roles in IT, Operations, Sales, Partner Programs, Communications, and Marketing at HP.

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