Converged Infrastructure

"Best of Both Worlds" - Bringing Mission Critical to HP Converged Infrastructure

Right now I am in China talking with APJ customers as a follow-on to our recent announcement - delivering the first Mission-critical Converged Infrastructure. It's been interesting. I've been asked by several IT managers if this is real. So let me just state this for the record ... HP Converged Infrastructure it is real and can be delivered today! Assuming others have this same question, let me expound a bit. What this announcement does is "bullet proof" your infrastructure by bringing our proven Mission Critical Intellectual Property to the Converged Infrastructure. This 'integration by design' brings the best of both worlds - all based on openness so you get choice and the benefit of industry standards for designing your Data Center of the future. It's not about the chip per se, rather about bringing in Mission Critical across the full technology stack. Let me give you a few examples:



  • Mission Critical Flex-Fabric and Always-on Resiliency (video) - The Crossbar Fabric in Superdome 2 eliminates any single point of failure in the data path of systems to give 450% boost in server reliability.

  • The Blade Link using Intel's Quick Path Interconnect (QPI) high performance link technology enables you to scale up your Integrity blades from 2 to 4 sockets or 4 to 8 sockets.

  • Superdome 2 Analysis Engine provides predictive error detection and recommendations and fixes errors where appropriate.

  • HP Serviceguard provides high availability clustering and metro clustering delivering redundancy and rapid recovery for SAP and Oracle environments.

  • Enhanced Mission Critical services are available for consolidation, business continuity, modernization and shared services Private Cloud projects. This includes the services to design, deploy and maintain your toughest mission critical environments for maximum resiliency.


I was actually surprised how some of the modular IP innovation was of interest - having common components from power supplies, fans, Virtual Connect and enclosures to new features of HP UX 11i v3.  They seemed genuinely impressed with this Mission Critical version of the HP Converged Infrastructure.  "Speed & Agility" was important to them, especially for their business critical applications, but one person said it best: "Run fast with confidence". Maybe we should adopt that as our tagline.


Thanks,
Duncan


You can follow the CI conversation on twitter  (#HPCI):  www.twitter.com/HPConverge


 

The makings of a Converged Infrastructure – a pessimistic view

Hopefully by now you will have started to pick up some basic understanding about what HP is trying to drive around it's new Converged Infrastructure strategy. You will have read that IT sprawl is taking business performance to the breaking point and that 70% of most IT budgets are being spent on operations, and that a shrinking 30% is spent on innovation. This was neatly summarized recently by David Hughes, SAS Vice President International Sales, who stated, “it is going to be increasing more important to be able to leverage complexity as opposed to becoming a victim of it, in a cost constrained environment. This is a growing trend for SAS customers.”  (Reference: Technology at Work press day, in Frankfurt Germany on April 26th, 2010).


HP Converged Infrastructure strategy attacks IT sprawl head on, as it takes an holistic approach to datacenter issues, enabling business to tackle the problems of application, server, storage and network which currently inhibits today’s business agility. For more information check out www.hp.com/go/ci


This is a great approach from HP, but what would a pessimistic view look like from an industry analyst perspective. Would the HP strategy hold up against what industry analysts are predicting? I had the opportunity to hear this POV from a leading industry analyst – Andy Butler from Gartner, who presented at the Technology at Work conference in Frankfurt Germany.


Andy summarized that the current datacenter  – compute, storage and management are all seen as separate stacks by design. This has created multiple islands, all gated by physical clusters, each having very different limitations. This in turn as has led to slower, more siloed and costly deployments for IT to manage.


Andy defines change happening in the follow key areas:



  • Virtualization – The engine room for infrastructure transformation

  • Management Tools – The emerging battle ground for control and collaboration

  • Infrastructure Convergence – built upon a fabrics based architecture


This fabrics based architecture will comprise of a set of compute, storage, memory and I/O components joined through a common Fabric interconnect.


The Promise
A Fabrics based architecture will enable you to:



  • Only buy what you need when you need them

  • Wire once and reconfigure many times

  • The capability to manage from a more holistic standpoint across the fabric


A prediction into the future
Andy predicted that by 2012, 30% of global 2,000 datacenters will be equipped with some fabric based bladed architecture



  • Corollary 1.  90% of these Fabric systems will employ virtualization

  • Corollary 2.  15% of these Fabric systems will be utilized for cloud infrastructures and Services (a gradual trend that will move into the datacenter over the next 5 – 10 years)


Andy’s conclusions



  • Start now and assess the number of Server platforms you currently have within your datacenters

  • Know what you have so you can start to plan around and prepare for a future Fabrics based computing environment

  • Multiple influences are driving the server market towards an x86 architecture, with smaller forma factors and modular fabrics

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About the Author
  • More than 30 years in Sales and Marketing in IT services business. Currently managing global campaigns for Datacenter Care.
  • Chary Chigurala is HP’s Global Leader for IT Strategy, Transformation and M&A with 25 years experience in Strategic and transformational projects
  • Jan De Clercq is a solution architect working for the worldwide HP Technology Consulting IT assurance portfolio team. He focuses on cloud security, identity and access management, mobility security, and security for Microsoft platforms and solutions. Jan is based in Belgium.
  • My career international business, focus on foreign languages and communication. My passion music and traveling.
  • Don has held roles with the business and marketing of consulting for HP. Currently he supports HP's Client and Microsoft Solutions and the emerging Mobility Consulting services. He holds a MBA from UCLA's Anderson School.
  • Duncan Campbell is the Geo Focal Executive for Converged Infrastructure in the Enterprise Storage, Servers, and Networking (ESSN) Worldwide Marketing Organization at Hewlett-Packard. He is also at the helm for Converged Infrastructure for the Small and Midmarket Business for HP’s Enterprise Business Group. Campbell brings more than 25 years of enterprise and midmarket industry marketing experience to this leadership team, with a proven track record spanning software, networking, services, PCs and systems, as well as deep channel and regional expertise. Campbell’s prior appointments were vice president of marketing for Adaptive Infrastructure and prior to that, the vice president of marketing for HP StorageWorks. He was responsible for advancing the market position of HP’s storage area network, network-attached storage, information life cycle management, near-line and storage management software offerings through both direct and indirect channels for small, midsize and enterprise customers. Prior to joining the HP StorageWorks team, Campbell was vice president of marketing and business development for First Virtual Communications, a world leader in providing easy-to-use, integrated rich media communications solutions. Before that, he was the principal and a founding member of Adjunct Consulting, where he helped incubate a SAN-management-over-IP startup and developed transformational business strategies for his other client companies. Campbell was formerly with HP from 1986 to 2001 in various marketing director roles spanning workstations, software, networking, PC servers and Intel servers. He also served as worldwide director of marketing for channels, alliances and partners. Campbell holds a Master of Business Administration from the Wharton School of the University of Pennsylvania and a Bachelor of Science in chemistry from the University of California at San Diego. © 2010 Hewlett-Packard Development Company, L.P.
  • Hande has been with HP for over 10 years and held key consulting business and marketing roles based in New York and Boston US. Currently, she is the WW marketing lead for Cloud and Converged Infrastructure Consulting Services for HP Technology Consulting and living In Istanbul with her family. Hande enjoys spending time with friends, traveling, skiing and reading. Hande holds a M.B.A degree from Bentley College, MA.
  • More than 25 years in the IT industry, managing ITSM, service development and delivery projects in Technology Services. Specialized in end2end support for ISV based business solutions. Certified ITIL and project management expert.
  • Having joined HP in 2003 Ian Jagger is the world-wide marketing and program manager for HP Technology Consulting's Strategic Consulting Services, Critical Facilities Services and Energy and Sustainability Management Services, as well as emerging IT services Prior to his current role, he served as the HP Services Marketing Manager for Central and Eastern Europe, Middle East and Africa, having joined HP in a similar role in the Middle East. Prior to HP Jagger had a 15 year international sales career, culminating in being Sales and Marketing Director for Steelcase Inc addressing Northern Europe before focusing more specifically on marketing. His initial focus was consultancy and interim marketing management, primarily for small to mid-sized customers based or looking to expand in the Middle Eastern region. Immediately prior to joining HP he was a strategic marketing consultant addressing investment targets for a technology fund. Born in Rochdale, United Kingdom, Jagger holds an honors bachelor of science degree in economics and a degree in social psychology from Loughborough University, England. He also holds a Masters Diploma in Marketing from the Chartered Institute of Marketing, is a Member of the Chartered Institute of Marketing and a Chartered Marketer. He has one daughter and lives in Cary, North Carolina.
  • Title/Organization: Manager: WW Storage Consulting Portfolio Current responsibilities HP – Manager: WW Storage Consulting Portfolio WW Storage Consulting Service Development for the following areas… - Storage Cloud services - Big Data - Residency Services IT industry experience IBM – WW Product Manager: Storage Cloud/ Consolidation/ Virtualization IBM – AMS Engagement Manager – Storage Consulting and ILM IBM – Storage and Backup Architect Lead – Managed Storage Services Aware Systems – President/ CEO – Reseller, Integrator for prepress and publishing industry
  • Eduardo Zepeda, WW TS Social Media Program Manager & Internal Communications for WW Technology Services Blogging on behalf of HP Technology Services (TS_Guest)
  • HP Editor-Enterprise Group: ISS, BCS, Converged Infrastructure (CI), Converged Cloud, Converged App Systems (CAS), and ExpertOne
  • Broad mix of experiences developed in more than 20 years of technology-driven innovation. Fascinated by changes triggered by mix of behavior, needs and technology. Bachelor in Theoretical Physics.
  • Moira is a strategist who has done marketing for the technology industry for over a decade. She enjoys cycling and has ridden across America, down the Pacific Coast and along the Danube.
  • I've been working in HP since 2007 like IT agent, developer, Web designer and then like Web Project Manager
  • Steve Grumann has been in technology consulting for 18 years, nearly 13 of that with HP. He is currently a Strategy Consultant, focusing on Cloud and Service related IT delivery models.
  • I work with HP customers to help them create business value with strategic service management. I am a senior ITIL examiner and I have written many ITIL books and pocket guides. Find out more at www.hp.com/go/stuartrance or Follow me on Twitter @StuartRance
  • Greetings! I am on the HP Enterprise Group marketing team focused on Content Marketing for Business Critical Systems. Topics I am interested in include mission-critical computing, scale up x86, and Converged Infrastructure, Converged Systems.
  • Tom Clement has over 30 years experience in the areas of adult learning, secondary education, and leadership development. During this time Tom has been a consistent champion of “non-traditional” training delivery methods, including blended learning, virtual delivery (self paced and instructor led), the use of training games and simulations, and experiential learning. Tom has spent the past 25 years of his career at Hewlett Packard, focused most recently on HP’s global Virtualization, Cloud, and Converged Infrastructure customer training programs. Tom manages the strategic direction and overall performance of these training programs, ensuring these worldwide programs help HP’s customers capitalize on the business opportunities made available by IT advancements in each of these subject areas. Tom and his global teammates utilize best in class instructors, course content and supporting equipment infrastructure to deliver these training programs to HP’s customers. The team prides itself on providing the Virtualization, Cloud, and Converged Infrastructure content customers need when and where they need it, anywhere in the world. Tom is based in the Washington, DC suburbs and can be reached at tom.clement@hp.com.
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