When it comes to professional communications in the social networking space, LinkedIn has emerged as the world's leading platform. From veteran employees to new job seekers, users gravitate to LinkedIn for thought leadership, industry trends, networking opportunities and marketing.
Hewlett Packard has long believed in the power of LinkedIn. Natalie Malaszenko, Vice President of Digital Marketing for HP, recently noted how “LinkedIn has been critical for HP in successfully reaching and building relationships with our community of customers, partners and prospective employees. Our 1 million followers are connected to over 43 million people on LinkedIn, roughly one-quarter of the entire LinkedIn population."