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GPC 2013: Simplicity, Profitability and Consistency for Partners

Today marks the first day of the HP Global Partner Conference 2013, which will be taking place in Las Vegas through Feb. 21. HP will be announcing new programs and business models that will enable partners to achieve success through simplified programs, more predictable performance rewards and innovative tools.
In 2013, we will invest approximately $1.5 billion worldwide in channel programs and IT initiatives designed to reward performance, drive demand and simplify partner engagement. This strategy will help continue to improve the HP PartnerOne program and deliver innovations in enterprise technology to partners.
According to Meg, "our goal is to deliver a consistent experience that will make it easier for partners to buy, sell and grow profitably with HP." Meg also believes that "HP has built one of the industry’s broadest partner ecosystems and we will continue to make significant investments to deliver the greatest business value for HP and our partners.”
What is the HP PatnerOne Program?
The HP PartnerOne program offers proven sales and marketing tools to help partners generate new leads, increase demand for products and services, mine existing business and make the sale. HP is delivering simplicity, profitability and consistency by:
  • Implementing a simplified, consistent compensation model that removes rebate revenue gates and caps to improve partner revenue predictability. This provides clearer visibility to the amount of rebates so partners start getting rewarded from the first sale, opening the door to virtually unlimited earning potential.

  • Increasing rebates for higher specialist designations, delivering more opportunities to increase profitability.

  • Extending the amount of time partners have to use their marketing development funds (MDF) from three months to six months, providing more flexibility around both marketing activities and cash flow.

  • Rationalizing and simplifying sales and technical certifications in the HP ExpertOne training platform, while maintaining the integrity of individual certifications and making it easier for partners to gain the sales and technical skills to competently service and support HP customers.
What's on tap at GPC?
At the HP Global Partner Conference in Las Vegas, HP will make several announcements to strengthen its offerings to channel partners. Also, stay tuned for updates on speeches from Meg and other executives. 

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