Last night, HP technology made its return appearance on the 11th season of Lifetime's Emmy® Award-nominated hit “Project Runway.” This marks the fifth time that our technology has been a part of the compelling fashion competition. HP is very proud of this recognition, which really highlights our intended impact on the creative arts!
As many of you know, “Project Runway” is at the forefront of the fashion and technology industries. HP's capabilities help the show’s contestants make technology matter in their work by integrating it into fashion’s creative process.
“Whether providing superior ability to sketch on the HP ENVY TouchSmart UltrabookTM or delivering crisp and unique prints, HP and Intel’s innovative technologies [...] help play an essential role in the show’s creative process,” said Chris Bohrer, HP's Worldwide Director of Consumer PC Marketing.
Meryl Poster, President of Television at The Weinstein Company, was equally excited: “We are again delighted that HP will join us as a sponsor of "Project Runway."
Some of the HP products showcased last night include the HP TouchSmart, HP ENVY x2, HP ENVY TouchSmart Ultrabook, HP Elitebook and HP ENVY Spectre XT Ultrabook. Later this season, the HP ENVY All-in-one PC will be used to make textile pattern ideas. All of these will be integral to the contestants’ design process.
Between the charisma of host Heidi Klum and the creativity of the show's amazing designers, HP will certainly be in good company all season long!