For the second consecutive year, HP ranked the highest among electronics companies and again placed fifth overall after Toyota, Johnson & Johnson, Honda and Volkswagen on the 50 Best Global Green Brands 2012 list from Interbrand, a leading brand consultancy. You can view our profile and others here.
In the ranking profile for HP, Interbrand highlights the installation of an EcoPOD next-generation data center in Georgia, which is the world’s most efficient datacenter, as well as the company’s environmental initiatives in packaging, “sales of green products,” product certification and life cycle analysis. It also references HP’s commitment to making a positive impact through energy efficiency in its portfolio, reduction of water use, water, greenhouse gas emissions and waste in its operations, and environmental improvement by partnering with transportation, logistics and other suppliers.
Companies were ranked based on consumer perceptions of environmentally sustainable activities in ten global markets and actual environment performance secured through publically available information and data. Full methodology can be found here.