(This entry was posted by Jeff Wood, Vice President, Worldwide Marketing, Commercial Solutions Business Unit - Workstations and Thin Clients, HP)
In just a few short years, HP climbed to the No. 1 position in workstation shipments worldwide. How? We believe it’s all about innovation based on customer needs. And we do it well.
The explosion of digital content is placing new demands on video and graphics tools, driving innovation in workstation-powered industries to new heights of productivity. Software providers are moving millions of users from 2-D to 3-D, and small and medium design shops are addressing more projects, faster than ever before.
HP’s high level of customer intimacy means our customers help us define our products, which differentiates us from our competitors. HP has a heritage of engineering excellence, and has been delighting customers with workstations innovations for more than 30 years.
Case in point: The new HP Z1 Workstation, the world’s first all-in-one workstation with a 27-inch diagonal display that supports more than 1 billion colors. The display snaps open -- just like popping the hood of a car -- to let you swap out parts and make upgrades. No tools required. It has the simplicity of an all-in-one design, the power of a workstation, and the beauty of a 27-inch display. Great design is all about making the right choices for your customers, and HP’s success in this market shows that we know our customer.
Workstations have undergone a complete transformation, from highly technical solutions that had to be managed by an IT team, to highly accessible products like the HP Z1 Workstation that you can manage yourself. The family of HP Z Workstations is setting the standard for innovation, performance and reliability. With HP-only innovations highlighting environmental leadership, industrial design, expandability and serviceability, HP Z Workstations reduce power consumption and energy costs while delivering a better workplace experience. That’s why industry-leading companies choose HP Z Workstations.
But why should that matter to you? Because odds are HP workstations touch your life in some way almost every day.
We’re there when you go for your morning run. There’s a good chance your running shoes were designed on an HP workstation.
We’re there when you commute to work. Some aspect of most cars, buses and trucks on the road today was designed on an HP workstation.
We’re there when you stop for coffee. Most of the 16,000+ Starbucks locations in more than 50 countries were designed on an HP workstation.
We’re there with you when you get to work. HP workstations help manage research labs, mission-critical IT environments and billions of dollars of tradable securities.
We’re there when you fill your gas tank. Nearly every major oil company in the world today is an HP customer and joins HP to participate in designing new generations of exploration workstations.
We’re there when you go to the movies. HP workstations were used to produce Hollywood blockbusters like “Puss in Boots,’ The “Kung Fu Panda” series, “Avatar,” “How to Train Your Dragon,” “Slumdog Millionaire,” “Monsters vs. Aliens,” “Bolt,” the “Shrek” series, and special effects in “Spider-Man 3” and the “Pirates of the Caribbean” movies.
From healthcare to entertainment, HP’s workstation technology touches your life in important ways. That’s why we’re committed to making a difference through innovation.
And that matters.
For more conversation about the new HP Z1 Workstation, check out The Next Bench.
(Image: the HP Z1, The First 27 inch All-in-One Workstation)