HP and Forbes Insights: The New Social Innovation Paradigm

Elisa_Greene| January 19, 2012 - last edited January 27, 2012

HP Co-founder Dave Packard once said, "The real reason HP exists is to make a contribution, to improve the welfare of humanity.”

We are not only interested in continuing that tradition at HP but how the idea of social innovation is evolving in the conscientiousness of today’s corporate world. We recently partnered with Forbes Insights to examine the topic and also to share some of the work we do at HP in this study: “The New Paradigm: Volunteerism. Competence. Results.”

The results show that Corporate Social Responsibility (CSR) programs have come a long way. Companies are no longer writing checks to groups and organizations without understanding their cause or plans to thrive in an ever-changing world. As the Forbes report found, companies are addressing environmental and social responsibilities by incorporating opportunities to volunteer and social innovation into their philanthropic platforms – and more broadly into the business itself.

We try to tip that old fashioned notion on its head here at HP. As Gabi Zedlmayer, vice president of HP’s office of Global Social Innovation, says in the report, “[Our work] is about mobilizing HP’s people and our technology and collaborating with leading organizations, governments and NGOs (non-governmental organizations) to provide solutions to some of the world’s biggest problems in global health, education and entrepreneurship.”

HP is working with global partners to advance HP technology in numerous social avenues, including helpingto fight drug counterfeiting through a cloud based text system, reducing the spread of HIV through digital solutions, and accelerating education and entrepreneurship across the globe

Check out this site to learn more about HP’s social innovation programs.

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