HP continues to invest in partner success, rolls out the HP Blue Carpet

Guest_Author| April 3, 2012

(This entry was posted by Mike Parrottino, vice president and general manager, U.S. Channel Sales and Marketing, Personal Systems Group, HP)

Everything we do in HP’s channel sales and marketing group – from expanding our portfolio to streamlining our programs – is in the spirit of driving growth and profitability for our channel partners. Our partners serve as a strategic extension of HP’s sales force and key component of our go-to-market strategy, selling and distributing HP technology to our mutual customers.

Simply put: our goal is to make it as easy and rewarding as possible for channel partners to do business with HP. To that end, we’re continuing to invest more year-over-year to ensure we set partners up for success and provide them with a greater competitive advantage.

As part of our PartnerONE program (HP’s industry-leading sales and marketing support program for partners), today we are rolling out HP Blue Carpet, a program designed to reward partner sales representatives with incentives and benefits for selling products and solutions across the HP portfolio.

A few of the key highlights include:

Online access to sales training and education to benefit our partners’ understanding of products and solutions, allowing them to provide smart and superior solutions to our mutual customers
An intuitive dashboard to track earnings, redemptions and claim history; and access to a site that makes it easy for partners to redeem awards for items such as VISA gift cards and HP products.

HP Blue Carpet is a perfect example of our continued commitment to rewarding partner sales reps in a clear, predictable, customizable format for their commitment to selling HP solutions.

Available to all HP authorized channel partners, partner sales representatives can begin registering online for the program today, and can start taking advantage of these new offerings on May 1, 2012.

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