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HP Announces Private Beta Program of HP Cloud Services

(This entry was cross-posted from the HP Scaling the Cloud blog and was authored by Emil Sayegh, VP, Cloud Services)


Today, we are pleased to invite you to participate in the HP Cloud Services private beta program. We are making this early access available so you can test, experience and provide input on our two initial cloud services: HP Cloud Compute and HP Cloud Object Storage. Both offerings are based on HP’s world class hardware and software with key elements of HP Converged Infrastructure and HP Software combined with a developer friendly, integration of OpenStack™ through our easy to use, web-based User Interface (UI) along with open, RESTful APIs.


At HP Cloud Services, our goal is to provide the next generation of cloud infrastructure, platform services and cloud solutions for developers, ISVs, and businesses of all sizes. We recognize that public cloud services should be open and transparent from end-to-end across APIs, infrastructure and software stack.  


We believe that by working closely with the developer community and combining the best open source technologies with HP’s hardware and software portfolio, we can create the right mix of capabilities that deliver best customer experience.  


Last month we announced that we joined OpenStack, an infrastructure cloud open source project.  HP developers are already active and many of our ideas will be shared at the upcoming OpenStack Design Summit and Conference, of which we are a sponsor.


The first two offerings in our private beta are compute and storage infrastructure-as-a-service offered as pay-as-you-go services that can be up and running within minutes. 


  • HP Cloud Compute allows you to deploy compute instances on-demand.  It lets you customize your instances to handle your unique workloads and add new instances to quickly scale. 


  • HP Cloud Object Storage provides you with scalable online storage capacity on-demand.  Object storage is ideal for archiving and backing up data, serving static content for web applications, and storing large public or private data sets, such as online files and media. 


We already collected some great feedback during our first development stage, which strongly influenced our private beta offerings.  Now we would like to hear from more of you and get your input on features, functionality and the overall experience, in order to ensure that we continue to create an offering that matches your needs.

HP intends to extend its full spectrum of cloud offerings spanning private, hybrid, and public architectures. You can have confidence that HP Cloud Services will have the same commitment to leadership that HP has with our existing cloud portfolio including HP CloudSystem and HP Enterprise Cloud Services.


If you want to find out what happens when the cloud meets one of the most recognized names in technology, we invite you to sign up for the HP Cloud Services free private beta to develop, test and run your applications. To register, simply visit We are accepting only a limited number of private beta applicants—so please register early.


Please stay tuned to this blog and our website at for further details on our offerings. Feel free to reach out to us on Twitter (@hpcloud) or on our blog for feedback or questions.


We look forward to hearing from you.


The HP Cloud Services Team

Labels: cloud

HP’s Public Cloud: What would you like to know?

(This entry was posted by Emil Sayegh, Vice President, HP)

At the HP Summit 2011 on March 14, our CEO Léo Apotheker unveiled HP’s vision for a world driven by cloud and connectivity. Since then, there has been a lot of passionate discussion about exactly what HP’s public cloud services will look like and what they will bring to the market. So, with that in mind, we want to get right to the heart of it: what would you like to know? What is most important to you in a public cloud service?


Understanding the needs of the community is crucial to our approach. We’ll be accepting questions via email and responding directly on our blog in the coming days and weeks. While we may not be able to answer every single one directly, or quite yet, we’ll do our best to collate the most frequently asked questions and address those first. If we don’t immediately answer your question, please stay tuned as you’ll be hearing more from us in the coming months.


Here’s how to get involved:


Please submit your question via email to 


(Editor's note: questions and comments on this topic sumbitted to Data Central -- and meeting our community guidelines -- will be posted, but to considered for a response, email your inquiry to the address above. You can also head over to HP's Scaling the Cloud blog to see the original version of this post)

HP Collaborates with Facebook on Open Compute Project to Drive Energy Efficiency

Social networking powerhouse Facebook has launched a data center in Prineville, Ore., to support the company’s 500 million active users.


HP is collaborating with Facebook to deliver on its Open 

Compute Project by sharing technology specifications. Working with Facebook, HP has custom designed technology for improved data center operations at its new facility.

"Companies with extreme computing needs continue to seek innovative technology that extends the boundaries of what is possible today while challenging their partners to reach new lows in energy usage," said Greg Huff, Chief Technology Officer, Industry Standard Servers and Software, HP. "HP is looking forward to working with Facebook on the Open Compute Project to increase power efficiency in the most intense computing environments where performance is critical."

Collaboration breeds innovation

HP and Facebook are working to codevelop custom server and power solutions optimized for performance and serviceability. This collaboration has delivered:

—  An HP-built auto-ranging, highly efficient 277-volt power supply with low total harmonic distortion (THD) that can be used on existing HP ProLiant servers to increase energy efficiency and reduce costs to Facebook across multiple data centers.

—  A custom, rack-level power backup infrastructure that fits into Facebook’s new data center, offering more than 99 percent energy efficiency and cost savings, compared with traditional data center power backup solutions (based on HP internal tests).

—  A highly flexible, cost-effective server chassis based on industry standards for hyperscale computing environments

—  New server solutions based on the enhanced flexibility of the HP ProLiant SL6500 platform that boost efficiency and use less power than previous generations, allowing for increased energy efficiency.

Partnering since 2004  

Facebook’s extreme computing needs include supercomputer-class scalable performance and simplified operations at significantly reduced space, power and cost levels.

To achieve this, the company has partnered with HP since 2004 to deliver custom technologies as well HP ProLiant SL servers and HP ProLiant DL servers for high performance computing, improved efficiency and speed for internet access.

For more information on HP cloud computing and sustainability

"HP CEO Leo Apotheker on servers and the cloud: thoughts from the OnDemand conference" (March 31, 2011)


"HP nanotechnology research looks to sustain HP server market leadership for the long run" (March 1, 2011)


"HP Opens New Research Facility to Advance Sustainable Data Center Technologies" - (March 30, 2011)


"HP Cuts in Half the Energy Used by Its Products" - GreenBiz, March 15, 2011


HP on Facebook:


HP ProLiant servers:

Labels: cloud

Léo Apotheker on servers in the age of the cloud: thoughts from the OnDemand conference

HP CEO Léo Apotheker HP Summit 2011


Earlier this week, veteran Silicon Valley media entrepreneur Tony Perkins took the stage to interview HP CEO Léo Apotheker at the OnDemand conference, hosted at HP headquarters in Palo Alto.  With over 70 venture-backed CEO’s in the audience, it was a typical Valley scene full of enthusiastic hallway conversations and bright ideas.

After recounting Léo’s career path prior to HP, Perkins focused on the company’s recently announced cloud computing strategy, asking if the market trend towards cloud computing threatens to “cannibalize” HP’s market-leading server business.

This line of thinking assumes that if more enterprise companies purchase IT as a service via the Internet, total demand for servers will stop growing. Servers were a ~$48 billion market in 2010.

Léo responded that for HP the important macro trend is overall demand for servers continues to grow.  Whether a server is in an enterprise client’s data center or the data center of a cloud service provider, it’s still a good market for HP.  “We’re just moving the revenue stream,” he said, adding that HP already counts seven of the world’s ten largest cloud service providers as customers.

What’s more, the proliferation of mobile devices is playing a complementary role.  The more people shift their IT consumption to cloud services accessed on mobile devices, “the more servers you need,” he said.

These very market dynamics were addressed head-on during HP’s March 14 strategy summit, where Léo and his senior leadership team publicly explained how HP’s core businesses provide the foundation to lead the two biggest technology trends of our time: cloud and connectivity.

By combining that core business foundation, the HP CloudSystem already shipping, a new suite of technologies delivered as a service, and connected mobile devices running webOS, HP’s portfolio would encompass the complete scope of what HP Chief Strategy & Technology Officer Shane Robison called the “cloud stack” – an integrated technology architecture for supporting today’s explosion of data and connectivity.

For more on HP’s Strategy Summit, watch Léo’s keynote here or the full event replay here.

For related HP Labs research on exascale datacenter architecture, read “HP nanotechnology research looks to sustain HP server market leadership for the long run.”

Cloud - HP Summit 2011

Data Central Exclusive: Rob Enderle analyzes HP’s cloud strategy


Following CEO Léo Apotheker’s keynote at last Monday's strategy summit, HP execs Shane Robison and Dave Donatelli gave a more detailed look into the $143 billion* cloud computing market, HP’s plan of attack, and some of the solutions HP already has in place.


Of course, you can always watch a replay of Shane and Dave’s presentation here (it begins 1 hour, 22 minutes, and 30 seconds into the program) and review their slides.  But we thought it’d be helpful to add an expert’s take to the conversation, so we asked Rob Enderle (principal analyst with Enderle Group) to share his thoughts on HP’s strategy.


As usual, Rob had a both educational and insightful point of view.  His point about how servers, storage, and networking must converge to meet the design requirements of the cloud deserves particular notice (as does his surprising analogy to HP’s successful strategy to dominate the imaging and printing market).


Take a moment to read Rob’s analysis below -- published in full -- and let us know any thoughts or counterpoints in the comments or on Twitter (you can find Rob on Twitter @enderle and HP @hpnews). 


For more on the HP Summit, check out last week’s post.


Rob Enderle, Enderle Group

The biggest and fastest growing opportunity for technology companies is in the concept of flexibly hosting services on the internet.  This concept -- which embraces everything from the web side of iTunes and YouTube (for consumers) to email and storage repositories (for businesses) -- is called “the cloud.”

HP is applying the same strategy that allowed them to dominate the printer market to this data center/cloud opportunity.  That strategy is based on a focused attack by the entire company on the singular idea of a simple, flexible, affordable solution that was easy to use, easy to implement and competitively superior to the alternatives.


To accomplish this they had to acquire networking, strengthen software, and bring the server and storage groups onto the same team so that the solution could meet the design requirements.   These efforts are particularly attractive to enterprise companies, which represent the largest class, because of the massive opportunities for cost savings and the huge potential to simplify what currently is an excessively complex data center environment.


While this is still a work in progress, HP is further down this integration path than any other vendor in their class.   



*2013 expected market estimate, HP internal analysis

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