By Evee Burgard, Travel and Transportation Marketing Manager
Over the past decade, airlines have struggled with the commoditization of their primary offering - airline seating - and are now looking for opportunities to differentiate themselves in a very competitive marketplace. The consumerization of IT and the explosion of mobile devices have literally changed the way airlines as well as all industries do business. They have to find ways to adopt and implement the emerging technologies their customers want. Cloud computing is one of those technologies that offers numerous benefits to airlines because it addresses 3 of the main challenges they are facing today:
- Deliver innovative new products
- Gain a greater degree of agility
- Scale to meet business demands and reduce capital expenditures, operating expenses and distribution costs
But figuring out how to implement and utilize cloud to help solve these challenges can often be a different story. After all, it’s not necessarily a plug-and-play solution. So if you need some help getting started, HP recently announced a solution that might work for you.
As part of its cloud computing solution, HP introduced Converged Cloud Services for Airlines which is comprised of a hybrid cloud computing model that leverages 3 layers of cloud computing, Platform-as-a-Service, Software-as-a-Service, and Infrastructure-as-a-Service:
This integrated airline reservation and travel Software as a Service is based on industry-standard protocols and built on an airline-specific service oriented architecture (SOA) platform. HP PSS helps airlines provide reservation and travel services to their passengers. HP PSS also offers platform-agnostic modules that deliver key functionality that can be purchased a la carte, reducing capital expense and risk normally associated with passenger service systems.
Airlines can make innovation a competitive advantage by providing a rich library of reusable airline-specific Web services, as well as a variety of airline-specific tools that can be used as building blocks, enabling them to slash the time and cost associated with developing new applications and services that are driven by business needs.
- HP Enterprise Cloud Services – Virtual Private Cloud, as used by airlines, an Infrastructure as a Service
This service delivers benefits of cost and scale, because it’s delivered from secure and energy-efficient next generation data centers equipped with HP Converged Infrastructure technology. Airlines are able to scale quickly to the needs of the business and reduce capital and operational expenses.
How can airlines use cloud computing to outpace the competition? What do you see as the pros and cons of cloud for airlines?
To learn more about how HP is helping its airline clients board over 500 million passengers a year, which is almost 20% of the world’s total traveling population, check out these resources: