By Clyde Kesling, Travel and Transportation Marketing Manager
As part of our HP Converged Cloud Services for Airlines announcement, HP is highlighting our HP Passenger Service Solution (HP PSS)—an airline industry solution that focuses on the merchandising, reservation, and travel processes for an airline. HP PSS provides our airline clients with all the basic functionality they need to support the reservation and travel processes used to service their passengers. In addition, the HP PSS:
- Allows airlines to more quickly introduce new products and services, accelerating time-to-value for new offerings
- Reduces capital and operating costs by allowing airlines to take advantage of a shared services model
- Automates time-consuming, manual business processes
- Allows airlines to scale up/down their application and infrastructure costs to match changes in demand
- Helps airline lower distribution costs, the third largest category of costs for many airlines
- Enables airlines to become more retail-oriented and customer-centric—helping grow revenues and increase customer satisfaction.
So how does this help “future-proof” an airline?
As Yogi Berra said, “It's tough to make predictions, especially about the future.” So the key to preparing for an “unpredictable” future is to become better prepared to respond to changes as they occur. And this concept of IT-enabled enterprise agility is a fundamental design principle of the HP PSS.
The HP PSS is built on a modern, service oriented architecture platform that has been optimized for the airline industry. As a result, the HP PSS is flexible, modular, and configurable—which means that HP airline clients are able to add new functionality and configure their business processes more quickly to respond to changes in the market or regulatory environment. This also allows them to introduce innovative new products and services more quickly.
In addition, although we cannot predict the future, we can observe the development of major trends in the industry. For example, it is clear that one of the major trends in the airline industry is that airlines are becoming more “retail-focused”—moving away from just selling seats to selling a full suite of travel-related products and services. The HP PSS system is designed to help airlines become more like retailers—providing them the ability to inventory, market, and sell a wider-range of products and services.
Another key trend we can observe is the growing importance of “Big Data”—that is, data that is both structured and unstructured. Often, airlines have information about their customers “trapped” in their PSS systems; the data is there, but is not usable by the airlines to help tailor the passenger experience. In addition, there is a wealth of information being generated every minute in the social media space that, if the airlines could tap it, would allow them to gain additional insights into their customer’s needs and travel experiences.
HP has a portfolio of information analytic services to help airlines take advantage of “Big Data” to allow them to improve the traveler experience, personalize their products and services, and increase customer loyalty.
It is HP’s point of view that, in order to” future-proof” their enterprise, airlines should deploy a highly flexible passenger service system, embrace cloud computing technologies, and have a well-defined information management strategy. This will allow them to respond more quickly to changes that while difficult to predict, are inevitable.
Additional information about HP’s view of Travel industry trends and the HP Converged Cloud Services for Airlines may be found at Converged Cloud Services for Airlines.