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Gamification: Why you can’t afford to lose this game

A recent viewpoint paper stated, “Everything’s a game. Someone’s keeping score. Everyone is measured. Gamification is taking advantage of this – using behavior and measurement to enable businesses to meet goals.” The consumer industry is making high use of gamification. And now other industries from education to healthcare services are getting in on the game—many with the help of wearables or other devices. 

 

We brought this topic to the table on Twitter, to open discussion on how Gamification connects with—and benefits—businesses and employees. Our Twitter Chat on February 25, 2014 featured the following panelists: 

 

Shefali Dua ( @shefalidua ), WW Solution Innovation Manager

E.G. Nadhan ( @Nadhan ), Distinguished Technologist, Cloud Advisor and top social influencer for Big Data 

Charlie Bess ( @cebess ) Applications & Business Services, Americas, HP Enterprise Services & HP Fellow

AJ Murray ( @DevTest_Svcs_AJ ) Applications Development and Testing Services Marketing Team

Mani Ramachandran ( @Mani_Ram1 ) Solution Architect

 

To see a list of the questions and highlights, click here.

 

Let’s take a look at some of the key moments:

  • Responses to the question “How are companies using Gamification?”  spanned industry and business functions:

 AJ out of box.JPGShefali-HR.JPGCharlie-FF &Shopper.JPG

 

  • In reponse to “How does Gamification work?” E.G. Nadhan, Distinguished Technologist and Cloud Advisor cited the many psychological aspects of gaming (social recognition, inclusion in a team, etc):

 Nadhan-competition.JPGjim-social recog.JPG

 

  • Finally, one of the most important questions addressed “How do you factor ROI?” HP Fellow Charlie Bess' stark truth lead to other unique insight:

Charlie-did it wrong.JPGmani-sucessfactors.JPG

 

For the reponses to other important questions, such as “Is there some sort of generational impact or value orientation on younger workers or is that a cliché?” and “How would one design apps to take advantage of Gamification in order to impact behavior?” read the full story here.

 

Thank you to all those who joined, and see you next time!

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