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HP Discover: Making technology work for you – will you be the disrupter or the disrupted?

Alex the lion.jpgThis morning’s general session at HP Discover included HP CEO Meg Whitman and DreamWorks’ CEO Jeffrey Katzenberg.


Meg Whitman discussed HP’s strategy to make technology work for you through our people, technology, portfolio, engineering and approach. She discussed the tectonic shift in underlying technology brought about by such trends as cloud computing, mobility, social media and big data. These trends are changing the model for how technology is delivered and consumed.


Meg also talked about how CEOs today view technology as fundamental to their success and need to turn information into insight, while security and compliance are more important than ever. CEOs are concerned about their business being disrupted, and the question is: Will they be the disrupter or the disrupted?


Up next was Jeffrey Katzenberg, CEO of DreamWorks, who reviewed the history of their involvement in animation, beginning in 2001 with Shrek. With each major change in animation – from digital production to 3D, DreamWorks has had to reinvent itself and its production processes, In 2010 DreamWorks became the first company to release every movie in 3D. To do this requires:


  • 130,000 individual frames
  • 12 different departments
  • 100 iterations by each department
  • A total of approximately 3 billion individual iterations per film


DreamWorks has been able to successfully transform their technology to keep up with the pace of change in the animation industry. Through a combination of cloud computing, security and information optimization solutions from HP, DreamWorks provides the ultimate example of a disrupter in the animation industry.


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