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INFOGRAPHIC: A segment of one—3 things you need to know about shoppers

By Dustin Buecker

Principal Consultant,  HP A &DM Strategy Services


Whenever I have the opportunity to speak to manufacturers and retails about today’s shopper I tend to respond with a singular answer: Now, more than ever, customers expect a one-on-one relationship. The challenge here is that shoppers don't easily fall into easy-to-understand segments. In order to transform today's consumers into tomorrow's customers retailers have to go more than the extra mile.


That's why HP Retail Services pulled together this handy infographic—framed around three imperatives:


1. Know me:

Consumers produce massive amounts of data. Some directly with retailers and other data delivered out to the universe. Before retailers engage with consumers, they need to do their homework.


2. Delight me:

In retail, It’s all about the experience. And, a positive one at that! Shoppers expect their needs to be met in-store and online through the perfect product mix, price, promotion, and place.


3. I'm yours:

A customer’s experience and expectations don’t end when they finish checking out. To create a loyal customer, a retailer must engage before, during and after the shopping experience.




The numbers just add up. In order to know, delight and eventually hold loyal, repeat customers retailers have to analyze Big Data—gleaning information from the structured and unstructured data. As a retailer ourselves, HP has a vested interest in understanding our customers’ journeys—however varied and diverse they may be—and building brand loyalty through the massive amounts of information we can access on an instantaneous basis.


For more information on how HP can help you to know, delight and keep valued customers, download this infographic and visit hp.com/go/retail.


Buecker.jpgAbout the author

Dustin J. Buecker is recognized as the leading Consumer Goods Subject Matter Expert, leveraging his 20 years of experience in the industry to provide industry insights and thought leadership in developing new client opportunities, providing guidance in the development of innovative solutions, and delivering Information Management and Analytics focused strategy and planning consulting services. Prior to joining HP, Dustin held various positions within Accenture, BASES, and Nielsen – ultimately leading the US Central Region as a Vice President, Group Director and Client Business Partner with a portfolio of $25MM from mid-cap CPG firms and a team of 20 associates.

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