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IT-enabled business models for the New Style of IT

 

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By René Aerdts

Chief Technologist-Cloud Enablement, HP Enterprise Services, and HP Fellow

 

Can you read between the lines? Your future may depend on it.

 

Technology has always been about bringing to reality what was once only imagined. It’s about creating entirely new markets that never before existed—mobile phones and portable media players for example.

 

A new generation of IT technology is fueling new enterprise breakthroughs. With tools such as sensing, the cloud, and Big Data analytics, organizations can perceive what is not readily apparent. When you know how to leverage these resources, you can manage information flows and mine these insights.

 

For example, HP conducted real-time analysis during the 2012 Olympics in London to see the kinds of events and results viewers were interested in. One of the events was delayed by heavy rain. Normally under such circumstances, you’d expect people to log off. But because we were monitoring the situation in real time, we could see that viewers were responding by sending tweets and posting comments on other social media sites. There was an interest in the rain and the delay. Reporters could discuss the topic and retain viewers. 

 

HP20121026222.pngIt’s that kind of insight that’s moved IT from the back office to a seat at the big table. IT is no longer a support function of your business. It is the business. It is a crucial driver defining and enabling your organization to discern market trends and innovate new process, products, and services. And that role will continue to grow in the coming years.   

 

Clearing the Big Data fog

Most people think of Big Data as massive corporate databases. But this is a small piece—the tip of the iceberg. The most significant pieces—social media, text messaging—are rarely captured in any meaningful way. IT-enabled business models allow you to capture these missing pieces and unleash their predictive power. 

 

To generate these capabilities, your IT tools must be more than just the traditional “sense and response” between machines. They need to allow you to analyze events and data collected from consumers, citizens, and employees. They need to empower you to generate responses, take actions, and predict the effects of those actions. IT is now about sensing, anticipating, validating, and figuring out how to use information to create value. IT-enabled business models are the heart of this New Style of IT.

 

For example, the primary mode of interaction among younger people is text messaging. But there is no way of capturing these interactions. This information source is completely outside the enterprise environment. How do organizations capture and generate insights from this communication flow?

 

Part of the solution is enabling people to interact in the ways they want, when they want. If organizations aren’t providing their employees with the tools to facilitate and capture these interactions, the corporate perspective suffers. 

 

These gaps will become more glaring as Big Data grows in prominence. Significant information flows containing sentiments people express about products and services are not being collected through traditional channels. Twitter, Facebook, Reddit, Pinterest—this is the information that they need to capture. It’s where the value stream is coming from. Consumer companies, in particular, understand this. We see financial institutions and companies such as Proctor & Gamble driving developments in this arena.

 

The HP public cloud has a mechanism where users can open up a chat session to discuss a problem. This doesn’t yet exist in enterprise services. But as the public cloud slowly migrates into the corporate space, this capability will become more significant.

 

Gradual disruption

Implementing the tools of IT-enabled business models can seem daunting. But it’s a gradual process. Start by correctly identifying and articulating problems. Then integrate different pieces of technology to formulate viable solutions. To be successful, organizations must open their systems. They must provide access to information via connection points that fall outside of their normal systems. These include smart phones and tablets—as well as laptops. 

 

IT-enabled business models ensure that you’re sorting through data and consolidating it to find relevance and transparency. They’re about facilitating faster and better decisions. They’re about interconnecting people in the ways they want to connect, when they want to make those connections. And they’re about providing people with the tools to seamlessly achieve these interactions, both inside and outside the organization. Not just solving problems, but creating opportunities. 

 

The cloud, Big Data, and predictive force collude to successfully drive the New Style of IT. Is your enterprise technology vision in focus?

 

Learn more in the upcoming webcast, “New Style of IT: Four ways to thrive,” on November 21, 2013. Register now.

 

ReneAerdts.jpgAbout René Aerdts

As Chief Technologist and leader of the Cloud Enablement organization within HP Enterprise Services, René Aerdts, Ph.D., creates and delivers direction and content around leading edge technologies and solutions for key clients. In recognition of his exceptional technology achievements, René was made an HP Fellow, a title awarded to HP’s most innovative thought leaders.   

 

 

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