MPS complements L’Oréal’s sustainable growth strategy

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Last week I wrote about DreamWorks transforming their document workflow process.  So much can be learned from the success of industry leaders, so I’m continuing the discussion by taking a deeper look at another global leader, L’Oréal.  At L’Oréal, beauty is much more than skin deep. The world’s leading cosmetics company, L’Oréal also ranks among the 100 most sustainable and ethical companies in the world. Today the company operates in 130 countries, offering 23 brands ranging from renowned names such as Maybelline and Lancôme to pioneering newcomers like SkinCeuticals. L’Oréal’s vision for the future is as bright as its industry-defining past. The €20 billion company aims to double in size over the next 10 years by winning one billion new customers with products serving diverse consumers worldwide. Integral to this goal – indeed to the company’s very identity – is L’Oréal’s commitment to innovation, diversity and sustainability.

To enable the business agility it needs to double in size through global expansion, L’Oréal is transforming its IT strategy to gain the performance, cost and sustainability advantages of cloud computing. HP Managed Print Services (MPS) is a seamless component of this strategy delivering a cloud-based printing infrastructure. And HP as a company brings the virtualization expertise, partnerships and infrastructure solutions to elevate a global company like L’Oréal to a cloud platform.

Before HP MPS came on the scene, a 2009 assessment of printing facilities across L’Oréal’s French operations found a complex print environment with many personal printers on individual desks from numerous different suppliers. Each printer consumed supplies, electricity and space. Each vendor had to be managed, Laurent Poussade, director of purchasing at L’Oréal recalls, “We had too many vendors, too many printers and no centralized control over the infrastructure.”

Seeking to increase the operational efficiency of its print infrastructure, L’Oréal sought a vendor with a similar environmental vision, global reach, a broad product and service portfolio and the expertise to build a strategically scalable solution. According to Laurent Poussade, “We share a vision of corporate responsibility and HP Managed Print Services brought the expertise to optimize our print infrastructure, streamline workflows and manage our print environment for reduced consumption and lower cost.”

At L’Oréal, devices were reduced more than 30% with HP MPS. On the environmental front, the total number of printed pages has dropped some 20% and the reduction in the number of printers and the adoption of the latest-generation equipment has reduced printer energy needs by an estimated 25%.  Additionally, all used cartridges are recycled through the HP Planet Partners Recycling Program. To help L’Oréal track and report their progress on environmental initiatives, HP provides a detailed annual report on the number of cartridges recovered, along with the corresponding equivalent weight of CO² saved. 

Read the full case study and watch the video to learn more.  www.hp.com/go/loreal