By Ken Howard, HP Enterprise Services Marketing
At the HP Discover conference this week in Frankfurt, Germany, HP Enterprise Services today announced some exciting new solutions for Communications Service Providers (CSPs)—or telcos. We think they’ll help our clients manage, understand and act on massive amounts of information (Big Data) to better deliver services to subscribers and improve customer satisfaction levels.
The new HP Telco Big Data and Analytics services support CSPs’ ability to transform the data collected from a variety of sources into actionable intelligence. This new group of solutions has been developed specifically for CSPs interested in getting more insight into their subscribers’ experience and preferences. In the process, CSPs can monetize their information assets to deliver more value to their customers, set themselves apart from the competition, and improve their financial results.
This movement toward Big Data and analytics within the CSP industry has been described as a journey. In a series of interviews with some of the consultants who are helping HP’s clients take on that move, there is a sense of speed about that journey.
“Every company is undergoing a transformation journey,” says Michael Mansur, Worldwide Competency Lead for HP Information Management and Analytics. “They don’t have a choice. The landscape is shifting underneath their feet. They’re going to change. And so the question is: are they intentionally mapping out that journey or are they just reacting to the pressures that are around them?”
“The realization is that it’s not just a transformation journey. It’s a race,” says Mansur. “When a competitor gets market share, it’s coming out of their pocket. So it’s really a race with competitors.”
Mansur, along with Terry Timko, Director of Autonomy strategy and portfolio for HP Information and Analytics, work with a team of consultants to produce Information Optimization Transformation Experience Workshops—one-day meetings that ensure the race is sure-footed and swift for CSPs.
Seeing what's possible
The Information Optimization Transformation Experience Workshop brings together a client’s business and IT leaders and work with them to identify high-value return on information priorities. It’s a collaborative discussion about how information and advanced analytics can support their organizational goals today and in the future using a quick, yet comprehensive, approach.
“Often what we find are some pretty big disconnects between our clients’ lines of business and IT organizations,” Timko explains. “We developed the Transformation Experience Workshop to look at information optimization to engage line-of-business and IT executives through a series of qualitative and quantitative lenses and from the perspective of different domains such as Big Data and social intelligence.”
“What we do is foster a discussion on how IT can help their business peers better leverage business information for competitive advantage, reduce risk, and take advantage of new technologies. It’s also an opportunity to open dialogues. IT executives can build the needed line-of-business sponsorship. Business executives can see what’s possible in technology terms and understand what some of the challenges are in delivering what they expect.”
A proactive process to manage data
HP defines the term “information optimization” as “the proactive process of developing information management capabilities to maximize business value.”
Enterprises struggle and sometimes fall short when they try bridging the gap between business and IT so as to maximize that increase in business value. This gap is not surprising given the extreme data dimensions of the information explosion that enterprises face.
“Businesses today are struggling to manage volume, velocity and variety of data,” Brian Ng, Director, Worldwide Portfolio for HP Information Management & Analytics, explained. “Volume is, of course, in terms of the exponential growth of data being generated every year. Velocity is driven by real-time, mobile access. And variety means moving beyond the structured data of databases and into the unstructured data of human communication and social media.”
“The struggle for business is to manage this information across enterprise siloes and data sources to deliver real-time intelligence that can be acted upon in an appropriate and timely manner,” Ng says.
Gaining a common view
HP’s Information Optimization Transformation Experience Workshop helps CSPs and other enterprises begin their transformation journey with a common view of the actions needed, when they need to be made to achieve their mutually agreed objectives.
Timko explains how the workshop is structured to achieve this common view: “In the first half of the half-day session, the workshop walks 3 to 6 people through a series of seven-foot high panels which represent those different lenses into the information optimization domain. We have a discussion around particular aspects, such as ‘strategy and foundations,’ ‘big data,’ and ‘social intelligence.’ This is a framework to guide our discussion and get from the client how they can help each other and how we can help them.”
“In the second half, we conduct a roadmap-building exercise where the line-of-business and IT executives decide upon a set of actions which will comprise the roadmap that the enterprise then owns.”
A faster start on the competition
Clients tell HP that they find the session highly interactive, transparent in shared understanding, and devoid of PowerPoint or other flipchart props. They have noted the sessions encourage walking around and engaging in face-to-face dialogue.
Most importantly, the shared vision facilitates faster execution, giving the enterprise a faster start in the race to transformation.
One client told HP after a session: “If we had started at the beginning with this workshop, we could have cut the timescales considerably. Very impressive.”
For more information about solutions for communications service providers, please check out the HP Telco Big Data and Analytics solution, the HP Transformation Experience Workshop, or contact your local HP sales expert.