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Mobile Trendsetter: Merging the Digital & Physical

mobile printing2.pngWe hope that you’ve enjoyed our Mobile Trendsetter Interview Series. Recently, Michelle Maisto of eWeek and Jim Lyons of The Imaging Channel shared their perspectives on the evolution of mobility and the challenges and opportunities that businesses face as a result of this growing IT megatrend.

 

One theme that stood out to me when reading Michelle and Jim’s posts was the relevance of the printed page. While mobility is certainly changing the way that we interact with content, printing still remains a key component of the enterprise IT environment. So, don’t rush to box up your printer. Printers are still being used in even the most mobile of offices. According to research conducted by analyst firm InfoTrends, enterprises spend an average of $26 million annually on communications, with an average of $8 million per enterprise directed at print.

 

Mobility = Physical + Digital

 

To some, the rise of mobility could be perceived as a difficult challenge for IT managers to overcome; however, mobility offers the opportunity to blend the physical and digital worlds that exist within your enterprise.

 

HP Color LaserJet Pro MFP M476_right lo res.jpgPart of my job is working with various product development teams to provide businesses – from SMB to enterprise – with the IT tools needed to successfully integrate mobile technology in the office. My favorite part, perhaps, is working with HP’s Research & Development teams to ensure that devices like the HP LaserJet Pro MFP M476 can be viewed – as Jim Lyons notes – as “frequently-used on-ramps/off-ramps” to the cloud.

 

Today’s simplified mobile print technology, like near-field communications (NFC) touch-to-print solutions, continues to merge paper and digital content. This gives users the ability to print by simply touching their smartphone to the printer saving companies both time and money.

 

What Does This Means for Enterprises?

 

According to the Pew Research Center, 55 percent of American adults had smartphones and 42 percent had tablets as of January 2014. You’re probably wondering, “What does this mean for me and my office?” In short, if you haven’t adopted a mobility strategy in your office, you should get started –now.

 

Embrace digitization and create a comprehensive IT security strategy that includes all of your tech access points: mobile devices, printing fleet, PCs/laptops and networks/servers. If the thought of expanding your IT environment to include mobile devices seems too daunting, don’t be afraid to enlist the help of a security provider that can identify potential vulnerabilities and help you develop a secure mobility action plan.

 

Like this series? Be sure to check out our next post with Melissa Riofrio of PCWorld and see what she has to say about the Internet of Things. In the meantime, tell us: How has your business embraced mobility?

 

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