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Mobility - The Third Platform - contrasting the top 3 characteristics

Of late, I have become an avid reader of the HP Industry Edge ezines. I have shared my ezine experiences in multiple blog posts recently including those on Financial Services and Health Care and Life Sciences. This weekend, I perused the one on Communications. The lead article in this edition is Profiting from the new normal in IT and Telecom by David Sliter, vice president and general manager of the Communications, Media and Entertainment (CME) Solutions organization at HP. It also references several case studies on solutions that deliver on outcomes that matter


This ezine makes me wonder what is so different about the CME space in comparison with the manner in which information was processed in the past. We had data. We had information. We had users. Sliter characterizes Mobility as the Third Platform that ushers in a radical new era in which billions of people have access and potentially trillions of “things” become connected. The first platform was the mainframe with terminals providing limited access and the second platform introduced a new wave of information and communications through local area networks.


Welcome to Mobility – The Third Platform. Here are the top 3 salient characteristics contrasted with the way they manifested themselves in the past using one of the scenarios referenced by Nigel Upton in You say you want an M2M Revolution ... that highlight how machine-to-machine communication can improve the quality of our lifestyle.


Generation. Collection of data was procedural. Humans would enter paper-based data into structured, monolithic databases. In the Third Platform, every activity results in the generation of data that can be captured instantaneously. Upton cites the example of a chip in a shoe that could tell your retailer your shoe size and the date of your last purchase. Think about the data that gets generated when you set foot into the store. Male of a certain age, height, hair color, eye color, complexion, with the social security number, with a BYOD device wore shoes of size X, color y, brand and model number entered a shoe store located at a given address on a specific day at a specific time. Contrast One: Data gets generated instantaneously and can be tracked.


Consumption. Generating data is good. Consuming the right information is priceless. In the past, reports would present data to users who would try to glean information from them. In The Third Platform, we consume information 24x7 with all our BYOD devices. The chip in Upton’s example goes on to retrieve the information about the date, time, price and location of the shoe purchase, the number of steps that the customer has taken using that shoe, the availability of a similar shoe or an upgraded version thereof, other related purchases made by this customer, any allergic reaction that the customer may have to certain types of shoes allowing the sales rep to approach the customer with the specific shoe that meets the customer’s needs thereby positioning for a slam-dunk sale. Contrast Two: We need and consume relevant information anytime anyplace.


Presence. Presence was the period during which the user logged into a computer terminal. They used to do this during work hours and their presence ended when they left work. Some days I wish that were really true. In The Third Platform, presence is defined as you being available online on the BYOD device of your choice. You may be physically present in the building. But, you are absent if all your devices are turned off! Presence is critical for having the interaction with others, which results in additional data generation and information consumption. Your presence as well as that of the sales rep in the shoe store triggers the collection and dissemination of the relevant information to facilitate the sale of the shoes to you – the customer for an improved experience overall. Contrast Three. Online presence drives the instantaneous consumption of information based on data generated.


The Third Platform. The characteristics themselves are not new. However, the manner in which they are manifested are unique and radically different in the Third Platform.

What is your experience with Mobility? What are the unique characteristics you see in The Third Platform? How would you contrast their manifestation today?


This post is part of the Knowledge Matters mobility series. Watch for more blogs on mobile applications development, testing for mobility, mobile cloud, user experience design, mobile business intelligence and other key topics designed to help you be successful in the mobile enterprise market. And you can always check out our previous Knowledge Matters mobility series articles on the HP Applications Services blog.


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