I consider myself a pretty tech savvy woman (although I am sure my 4 boys would laugh at this comment). Do I buy tech products based on if they are marketed specifically for women – i.e.. Pink? I recently read the article “LL Cool G: Ladies Love Cool Gadgets Too, Says Study” by Jordan Crook that has made me stop and think about what attracts me to gadgets.
The last “gadget” I purchased was a heart rate monitor. My buying criteria were based on the following:
Now looking at this list – none of these attributes seem to particularly pertain to just women. I did not list the color – I can’t even think of anything I own that is pink! My sons might comment on my criteria of “Simple to Use”. I like my products to be intuitive – I would prefer not to read a book of instructions – is this a ladies only philosophy?
I started my research with the 2 primary applications that I already use regularly on my smart phone. They listed several options of heart rate monitors. After more individual investigation of each product based on my criteria I made my final decision and went out that weekend to purchase it.
I have used it now for a month and it provides me with the information that I was looking for and ease of use. Before I started to write this blog post I pulled out the box it came in. I have to admit I was shocked to see a woman on the box wearing the heart rate monitor while running. Wow! So – did I buy this product (even subconsciously) because it had a woman on the box? Is this a product that a man would buy? Now I want to go back through all my other purchases to see how / if I was influenced by as Jordan says “products / gadgets that are targeted towards women”.
What do you think? What influences you when you purchase your tech products?
