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Prepare for the Age of the Customer

124579-Consumer__Spri_selected-pages.pngYour customers, both businesses and consumers, want things faster, better, cheaper, and with a higher degree of service. If you can’t give it to them, someone else can. Fortunately, technology makes it easier for you to know what they want and deliver it. More customer engagement across business activities ultimately results in a better customer experience. This is the age of the customer.

 

In August 2013, HP commissioned Forrester Consulting to evaluate new models of customer engagement. To further explore these trends, Forrester tested the assertion that customer engagement is critical to the mission of business and explored how companies were engaging their customers.

 

Check out this post on the Business Value Exchange and click “download” to read the survey results today!

 

About the Business Value Exchange

The Business Value Exchange is an editorial website that focuses on presenting different perspectives on challenges faced by senior business and IT leaders, to help them drive more successful business outcomes. Specifically, the site aims to foster discussion and idea exchange around the topics of how IT enables business initiatives like Employee Empowerment, Customer Experience, Citizens Engagement, Business Innovation and Mergers & Acquisitions.

 

The site is produced by editorial professionals at IDG, in collaboration with HP Enterprise Services.

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