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Top 10 Expectations of the New Creative Class

AlisonWatterson| June 5, 2012
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vegas1.jpgChris Anderson, editor-in-chief of Wired Magazine, kicked off HP Discover yesterday with an impactful keynote on consumer IT versus enterprise IT. He had a great description of the relationship between the trend called “consumerization” and the digital generation of employees that are creative, innovative and offer high potential to the companies where they work.

 

These employees of the digital generation know how to use technology and have no problem keeping up with the pace of emerging technologies in the consumer space. They expect enterprise IT departments to be able to support their device(s) of choice, and those companies that cannot keep up will not be able to attract the digital generation. In order to support these new employees, enterprises need to be able to meet 10 key expectations:

 

  1. Tablet & Mobility – Digital age employees expect to be able to use their devices of choice to do their jobs. It’s a bring Your own device (BYOD) world.
  2. Openness – They need to be able to work from anywhere at any time. The systems are not so locked down that they interfere with creativity.
  3. Technology as a personal statement – Technology reflects personal branding, and digital age employees want to carry the device that matches their personality and favorite technology brand.
  4. Feather weight apps – Instead of large applications, work will be broken down into smaller apps that can run on employees’ devices. Users want an app that does one thing well.
  5. Cloud – Let people be themselves by bringing technology to them.
  6. Sync – Using technologies to store and share content (documents, photos, videos). It allows us to see what people are working on in the most subtle ways … out of the corner or our eye … while we continue to work on other things..
  7. Social Media – The combination of small and intimate communication with big and broadcast.
  8. Unstructured data in a structured way – Structure is the enemy to creativity.
  9. Security, trust and scale matters – Regardless of the technology being used, it must be secure.
  10. The blurring lines between work and personal lives – Technology should fit into our lifestyle, not the other way around.

 

The enterprises that can meet the expectations of the digital generation will be able to tap into their creative and innovative ways of thinking.

 

Follow all the HP Discover Buzz for up-to-the-minute coverage of the event:

 

Tags: mobile| unstructured data| Wired Magazine
Labels: BYOD| Consumerization | Digital generation| social media
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