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Displaying articles for: August 2013

Enabling multichannel marketing with mobility

iStock_QRC_mobile_Small.jpgDeveloping a one-on-one relationship with consumers. Marketing gold, right? Yet, despite the advances in mobile technologies, consumer goods companies face increasing pressure to build those relationships. These pressures are compounded by the growth of private-label brands, consumer demands for personalization, and the need to offer a consistent message aligned with a brand experience. That’s why consumer goods companies plan to invest more resources in establishing their direct relationships with consumers, while maintaining their shelf (or market) presence through third parties.


Mobile solutions play a critical role in this multichannel strategy. To understand how Mobility helps consumer industries connect with shoppers in new ways, we sat down with Bill Gorham, Sales Consultant, Mobility Applications Practice, HP Enterprise Services.


Turns out, it’s not just about the technology. It’s about the user experience.

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