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From mobile to global: Three requirements to rethinking your strategy

By Will Allen, HP Fellow, Printing and Personal Systems Group

 

In the global marketplace, enterprise agility has become the new currency.

 

As mobile applications and cloud computing move to the forefront, enterprises must create mobility strategies that equip them for the global marketplace. However, deploying such strategies may require rethinking the traditional business model and demanding that the enterprise restructure to utilize mobile and cloud innovations.

 

A report by Global Industry Analysts, Inc. released in fall 2011 predicted that the global market for enterprise mobility would exceed $173.9 billion by 2017. The increasing competition in the global market is driving the demand for employees to stay connected wherever they go.

 

“If your mobile workforce isn’t fully empowered with all the available information, your competitor will be there before you,” says Dr. Jacob Sharony of Mobius Consulting, a firm specializing in wireless and mobile technologies. “Things are moving very fast in today’s world, and the technology has evolved to include almost ubiquitous coverage. So business has to be able to move very fast. Many enterprises still are not prepared for that.” 

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