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HP Enterprise Services HQ: Hosting the future of Digital Advertising and Marketing with ANA

20131102_HP-LA_SKR_8712.jpgIn the past couple years, a new trend has emerged: Big Data and Information Technology now enable marketing trends of the future.

 

On Wednesday, September 24th, HP Enterprise Services HQ had the opportunity to host several of the digital advertising and marketing pioneers of Dallas and Plano through the ANA Brand Growth Conference. Speakers and attendees represented multiple industries, enabling for a brewing pot of trendsetting ideas, tactics, and analytics driven strategies.

Mobility isn’t just about devices

sharing.jpgBYOD, Mobility…. it’s more than just allowing employees and customer to interact using phones and tablets. It fundamentally changes the way your organisation will work. Find out what else you need to consider to really reap enterprise mobility benefits.

Is your Business Intelligence ready for the future? Become a more data-driven & agile organization.

Lightbulb text.jpgDragan Rakovich, CTO & HP Distinguished Technologist, Analytics and Data Management Services, sits down with us to discuss Hybrid Data Management, the evolving BI landscape and what companies can do to make their organization more data-driven and agile.

 

Read on to learn more.

Seeing Big Data through new eyes at the Experience Demonstration Center

Experience Center.jpgInstead of talking about Big Data, we would like to take the opportunity to show you. We’re giving you a glimpse of the Big Data Demo, at The Experience Demonstration Center in Plano, Texas to see how Big Data impacts your company and culture, and how you can take ahold of insights to build success.

 

Read about this latest edition to our on-site meeting center.

INFOGRAPHIC: A segment of one—3 things you need to know about shoppers

shopping infographic.JPGBy Dustin Buecker

Principal Consultant,  HP A&DM Strategy Services

 

For years, the retail landscape has been in a constant state of rapid innovation. Just as today’s shopper has ready-access to price comparison sites, customer reviews and loyalty programs, manufacturers and retailers have access to a massive amount of data. Yet in this ever-evolving landscape the key to success remains the same as it has for decades: KNOW YOUR CUSTOMER. Check out this infographic to see how today, more than ever, it’s possible to deliver a customer-centric experience that builds brand loyalty and enables a one-to-one relationship with customers near and far.

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