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Tactical vs. Strategic: How IT in CPG is perceived at the intersection of business & technology

CPG study-3rd parties leveraged.PNGHP and CGT (Consumer Goods Technology) magazine recently collaborated on a snapshot research study. The purpose of this study was to to better understand the relationship between the IT department and the rest of the business given the rapidly moving CPG market, the changing IT landscape and associated implications to the CIO role. The study measured what effective IT departments are doing and uncovered some best practices for the industry.


We recently sat down with Pete Hyman, VP and GM of Consumer Industries for Enterprise Services and got his perspective on the research and the industry.

Finding shelf space in emerging markets

iStock_000022003569Small.pngIn the New Style of IT, technology is enabling markets to mature at an alarming rate. But the majority of developing countries continue to move products through traditional retail outlets—including corner convenience stores and mom-and-pop shops.


For many manufacturers of Consumer Packaged Goods (CPGs) the challenge becomes getting their products on these shelves. It’s not feasible for CPGs to ship in small quantities, and it’s challenging for both manufacturers and retailers to have to deal with several, often disparate distributors.


For HP Expert Tony Galli, client principal in the HP Industry Consulting Services organization, the answer lies in developing a Distributor Management Framework.   

Enabling multichannel marketing with mobility

iStock_QRC_mobile_Small.jpgDeveloping a one-on-one relationship with consumers. Marketing gold, right? Yet, despite the advances in mobile technologies, consumer goods companies face increasing pressure to build those relationships. These pressures are compounded by the growth of private-label brands, consumer demands for personalization, and the need to offer a consistent message aligned with a brand experience. That’s why consumer goods companies plan to invest more resources in establishing their direct relationships with consumers, while maintaining their shelf (or market) presence through third parties.


Mobile solutions play a critical role in this multichannel strategy. To understand how Mobility helps consumer industries connect with shoppers in new ways, we sat down with Bill Gorham, Sales Consultant, Mobility Applications Practice, HP Enterprise Services.


Turns out, it’s not just about the technology. It’s about the user experience.

5 key trends in the Consumer Industries market

medium.jpgBy Anne Harding

HP Enterprise Services


As consumers, we know that our buying behaviors have changed. Handheld devices, mobility options, and other technology have altered the way we shop and purchase products. But how is that affecting the consumer industry and its enterprises? And what are the best approaches to key trends? HP’s Al Rasteiro, Director of Consumer Industries Business Operations, weighs in.

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