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Securing the value chain: A brief chat with HP's Mary Ann Mezzapelle

MAM at COT2013.jpgIn a retail environment, “consumer-facing” can sometimes mean chaotic, considering the average retail organization faces numerous security threats. With HP Protect 2014 due to start in Washington D.C. on September 8, we asked Mary Ann Mezzapelle, Americas CTO for Enterprise Security Services at HP, for her insight into securing the value chain for retail and consumer enterprises. 

 

Read the post, or download the Viewpoint Paper

Enabling multichannel marketing with mobility

iStock_QRC_mobile_Small.jpgDeveloping a one-on-one relationship with consumers. Marketing gold, right? Yet, despite the advances in mobile technologies, consumer goods companies face increasing pressure to build those relationships. These pressures are compounded by the growth of private-label brands, consumer demands for personalization, and the need to offer a consistent message aligned with a brand experience. That’s why consumer goods companies plan to invest more resources in establishing their direct relationships with consumers, while maintaining their shelf (or market) presence through third parties.

 

Mobile solutions play a critical role in this multichannel strategy. To understand how Mobility helps consumer industries connect with shoppers in new ways, we sat down with Bill Gorham, Sales Consultant, Mobility Applications Practice, HP Enterprise Services.

 

Turns out, it’s not just about the technology. It’s about the user experience.

Staying in the game with Big Data in Consumer Industries

G7848039102007_JPGHighres.pngAside from the rough and tumble economic factors affecting consumer confidence in the marketplace, Consumer Industries are challenged to keep the ball in play, relying on the massive amounts of information cluttering the field. Strategies and tools for analyzing the volume, velocity and variety of product, social, channel, and consumer data are required to understand behaviors and make successful plays in the future. A keen understanding of preferences, habits, and retail environments is critical to cultivating individualized, one-to-one relationships with customers—the end zone goal of integrated marketing.

 

To understand solutions for Big Data analytics within Consumer Industries, we asked Dustin Buecker, Principle Consultant, Consumer Goods for HP for insight into game-changing strategies. 

5 key trends in the Consumer Industries market

medium.jpgBy Anne Harding

HP Enterprise Services

 

As consumers, we know that our buying behaviors have changed. Handheld devices, mobility options, and other technology have altered the way we shop and purchase products. But how is that affecting the consumer industry and its enterprises? And what are the best approaches to key trends? HP’s Al Rasteiro, Director of Consumer Industries Business Operations, weighs in.

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