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Accelerating customer engagement

15299-Consumer-Eng-SoMe-Banner-250x400.pngBy Will Allen, HP Fellow            

Lead Strategist, Applied Innovation


Recently Forbes Insights asked CEOs and Business Leaders where IT should focus to accelerate consumer engagement. In this first post in a series, HP Fellow Will Allen supports the idea that better alignment and new thinking are exactly what’s needed in order to improve the current model. 

Prepare for the Age of the Customer

124579-Consumer__Spri_selected-pages.pngYour customers, both businesses and consumers, want things faster, better, cheaper, and with a higher degree of service. If you can’t give it to them, someone else can. Fortunately, technology makes it easier for you to know what they want and deliver it. More customer engagement across business activities ultimately results in a better customer experience. This is the age of the customer.


Check out the Business Value Exchange to download a new whitepaper from Forrester Research on one of the key business drivers of the New Style of IT: Customer Engagement. 

Better brick-and-mortar customer engagement begins with better retail enterprise integration

iStock_customer_engagement_XSmall.jpgRetailers are rethinking not just their technology, but also their organizational and operational integration, in order to respond to the omni-channel customer experience. In this month’s issue of Industry Edge digital magazine, HP’s Tricia Chismer Garrett, client principal, retail and consumer goods, makes the point that retailers must design their business processes across the enterprise to support omni-channel customer engagement – with the understanding that the brick and mortar experience remains a key factor.


We delve a bit deeper into the topic with Garrett in the following interview.

Information Management in Retail: Magic for the customer found in federated data management

iStock_customer_offer_XSmall.jpgBy incorporating diverse data sources in a federated, agile hub model, retailers are developing a predictive, adaptive 360-degree view of the customer. We’re concluding a conversation with Mario Vollbracht, global director of Consumer Industries and Retail Information Management and Analytics, HP Enterprise Services about the exciting potential that modern information management and analytics presents for the retail industry. HP’s Industry Edge digital magazine this month examines the information challenges facing the retail industry. 

Information Management in Retail: Gaining a 360-degree view of the customer

iStock_360_customer_Small.jpgRetailers are using big data hubs that incorporate all the sources of information available to create a 360-degree view of the consumer. That’s the focus today for a continuing conversation with Mario Vollbracht, global director of Consumer Industries and Retail Information Management and Analytics, HP Enterprise Services. HP’s Industry Edge digital magazine examines the information challenges facing the retail industry. This is the second of a three-part series on big data for the retail sector.

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