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Enabling the omni-consumer — an interview with HP’s Saif Rivers

Saif_Rivers_badge_176x304_tcm245_1551313_tcm245_1422290_32_tcm245-1551313.jpgIn the world of retail, power has shifted to the consumer. The consumer controls the shopping experience, deciding when, where, and how to shop. And despite all the talk of the omni-channel, it’s really the consumer that’s “omni,” taking advantage of whatever shopping method is most convenient at any moment, even switching from channel to channel.

 

For a better understanding of how consumers are driving demand for a winning experience—no matter where they shop—we sat down with Saif Rivers, Retail Client Principal, HP Enterprise Services, for a quick Q&A. 

Finding shelf space in emerging markets

iStock_000022003569Small.pngIn the New Style of IT, technology is enabling markets to mature at an alarming rate. But the majority of developing countries continue to move products through traditional retail outlets—including corner convenience stores and mom-and-pop shops.

 

For many manufacturers of Consumer Packaged Goods (CPGs) the challenge becomes getting their products on these shelves. It’s not feasible for CPGs to ship in small quantities, and it’s challenging for both manufacturers and retailers to have to deal with several, often disparate distributors.

 

For HP Expert Tony Galli, client principal in the HP Industry Consulting Services organization, the answer lies in developing a Distributor Management Framework.   

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