Enterprise Services Blog
Get the latest thought leadership and information about the role of Enterprise Services in an increasingly interconnected world at HP Communities.

Enabling the omni-consumer — an interview with HP’s Saif Rivers

Saif_Rivers_badge_176x304_tcm245_1551313_tcm245_1422290_32_tcm245-1551313.jpgIn the world of retail, power has shifted to the consumer. The consumer controls the shopping experience, deciding when, where, and how to shop. And despite all the talk of the omni-channel, it’s really the consumer that’s “omni,” taking advantage of whatever shopping method is most convenient at any moment, even switching from channel to channel.

 

For a better understanding of how consumers are driving demand for a winning experience—no matter where they shop—we sat down with Saif Rivers, Retail Client Principal, HP Enterprise Services, for a quick Q&A. 

Building life-long consumer loyalty through the New Style of IT

iStock_000017481261_ExtraSmall.jpgFor retailers, creating customer loyalty has always been the ultimate goal. Happy, contented customers are easier to satisfy, spend more, are less expensive to retain, and will evangelize brands. In recent years, loyalty programs have provided a means to create a steady connection with customers, but are only part of the loyalty puzzle. These programs build a retailer to segment relationship, without really establishing a one-to-one bond. That’s where the New Style of IT can help.

 

To gain a deeper understanding of how IT can strengthen the bond between consumers and brands, we sat down with Brent Brown, HP’s Director of WW Retail Industry Solutions, for a brief Q&A.

HP’s Sue Arthur nominated for StateScoop Award

2igzeL_50-statescoop-VOTE-250x300.pngHealthcare reform is among the hottest domestic topics in the U.S. Each state is dealing differently in its approach to expand healthcare coverage, while maintaining quality service delivery. But a common thread for states to better address the needs of their citizens is IT.

 

From mobile technologies to Medicaid payments, HP U.S. Health & Life Sciences is actively working with state clients to make sure they have the technology in place to meet their short-term and long-term objectives.

 

Leading this initiative is Sue Arthur, Vice President and General Manager of the HP Enterprise Services U.S. Health & Life Sciences Industry. Read why HP is among the top IT providers for healthcare, as well as why Sue has been nominated for a major award from a leading industry news organization—StateScoop.

Making the most of retail analytics

124579-Consumer__Spri_selected-pages.pngIn retail, there’s no shortage of data. The challenge isn’t finding data, but gleaning actionable information that will increase profitability. Using information to increase operational efficiency has been a goal for years, but the new frontier is a better understanding of the consumer for improved delivery on the brand promise.

 

While the focus on operational efficiency remains, there are new opportunities to use Big Data analytics to monetize retail data. In order to better understand these opportunities, we recently spoke with Cindy J. Rogers, Principal Consultant, Retail Industry Analytics and Data Management, Strategy Services for HP. 

Building hospitality brand loyalty through IM&A

HPB20242_Hospitality_Cover-309x400_noblack.pngLike many other industries, the hospitality industry is dealing with increases in the volume, velocity, variety, and value of gathered data. There’s simply too much information in too many places for companies to make educated  decisions as quickly as possible. Hospitality businesses participate in a variety of social media portals, capture customer data from numerous sources, and offer their products through a variety of distribution channels. The challenge, however, is in developing a multichannel integration platform that can transform this data into insights that help hospitality vendors run their businesses more effectively.

 

For a better understanding of the Big Data challenges in the Hospitality industry, we sat down with Bruce Moore, Application Services Executive, U.S. Consumer and Transportation Industry of HP Enterprise Services. Here’s what he had to say.

Search
Follow Us


About the Author(s)
Labels
The opinions expressed above are the personal opinions of the authors, not of HP. By using this site, you accept the Terms of Use and Rules of Participation