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Tactical vs. Strategic: How IT in CPG is perceived at the intersection of business & technology

CPG study-3rd parties leveraged.PNGHP and CGT (Consumer Goods Technology) magazine recently collaborated on a snapshot research study. The purpose of this study was to to better understand the relationship between the IT department and the rest of the business given the rapidly moving CPG market, the changing IT landscape and associated implications to the CIO role. The study measured what effective IT departments are doing and uncovered some best practices for the industry.

 

We recently sat down with Pete Hyman, VP and GM of Consumer Industries for Enterprise Services and got his perspective on the research and the industry.

Defining the Improvement of Customer Experience: Top Articles from BVEx

HP20140217726.jpgIt’s been identified as the business trend, challenge, and opportunity of the year, and rightly so. Given the technology consumers now have access to, expectations have risen across all industries. Experience is king.

 

So, in what ways do enterprises need to improve customer experience? How does this apply to their organization’s structure, processes, and culture? Take a look at these articles to see how some industries are making internal and external changes to meet market demand.

How Oil and Gas Companies Can Weather the Current Market Chaos and Flourish in the Upturn

datacenter1.jpgAs it was famously written by Sun Tzu in The Art of War over two millennia ago, “In the midst of chaos, there is also opportunity” – and the oil and gas industry has entered another period of chaos.

 

Rick Johnston, HP Energy Practice Lead, takes a look at how data driven environments can help enterprises, specifically oil and gas companies, get more out of their resources.

3 Capabilities Every Oil & Gas Executive Should Be Deploying Right Now

HP20140315609.jpgYou can’t go far without hearing someone talking about the latest gas prices, and as such, the oil industry has been pushed into the spotlight. But despite how the market is reacting, it doesn’t change the fact that for an oil & gas exec, the bottom line is always under scrutiny.

 

Chief Technology Officer of HP Enterprise Services, Energy, Dave Bennett takes a look at three capabilities which oil & gas executives can use to drive innovation and efficiency, while optimizing their current place in the spotlight.

The New Style of Entertainment: Innovation, Big Data, IoT and more

HP20140317934 smaller.jpgIn the thick of awards season, and on the eve of one most buzzed about film festivals, Sundance Film Festival, it’s apparent that entertainment has become more creative, interactive and tech-supported than ever. What’s more, consumer entertainment preferences have drastically changed.

 

Keeping up these trends comes with challenges. We take a look at some of the defining consumer Media and Entertainment (M&E) trends, while detailing how a leading M&E organization can respond.

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