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Making the most of retail analytics

124579-Consumer__Spri_selected-pages.pngIn retail, there’s no shortage of data. The challenge isn’t finding data, but gleaning actionable information that will increase profitability. Using information to increase operational efficiency has been a goal for years, but the new frontier is a better understanding of the consumer for improved delivery on the brand promise.

 

While the focus on operational efficiency remains, there are new opportunities to use Big Data analytics to monetize retail data. In order to better understand these opportunities, we recently spoke with Cindy J. Rogers, Principal Consultant, Retail Industry Analytics and Data Management, Strategy Services for HP. 

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