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Enabling the omni-consumer — an interview with HP’s Saif Rivers

Saif_Rivers_badge_176x304_tcm245_1551313_tcm245_1422290_32_tcm245-1551313.jpgIn the world of retail, power has shifted to the consumer. The consumer controls the shopping experience, deciding when, where, and how to shop. And despite all the talk of the omni-channel, it’s really the consumer that’s “omni,” taking advantage of whatever shopping method is most convenient at any moment, even switching from channel to channel.

 

For a better understanding of how consumers are driving demand for a winning experience—no matter where they shop—we sat down with Saif Rivers, Retail Client Principal, HP Enterprise Services, for a quick Q&A. 

A reason to buy: modernizing retail point-of-sale systems

iStock_checkout_XSmall.jpgPoint-of-sale (POS) has always been the key touch point for the retail industry. It’s where in-store transactions are completed and additional services are delivered. Today’s consumer, however, is looking to complete their transactions when and where they are ready to buy, inside or outside of the retail store.

 

HP’s Saif Rivers, retail client principal, makes the point in a recent issue of the HP Industry Edge magazine that POS systems that can’t keep up with the modern consumer risk become points of friction – a barrier to completing the transaction or service. By examining where both these points of friction and their opposite, the moments of truth, arise in the shopping experience, savvy retailers can design modern multi-channel POS operations that enable a seamless shopping experience.

 

We explore how POS operations are transformed in-depth with Rivers in the following interview.

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