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Building life-long consumer loyalty through the New Style of IT

iStock_000017481261_ExtraSmall.jpgFor retailers, creating customer loyalty has always been the ultimate goal. Happy, contented customers are easier to satisfy, spend more, are less expensive to retain, and will evangelize brands. In recent years, loyalty programs have provided a means to create a steady connection with customers, but are only part of the loyalty puzzle. These programs build a retailer to segment relationship, without really establishing a one-to-one bond. That’s where the New Style of IT can help.


To gain a deeper understanding of how IT can strengthen the bond between consumers and brands, we sat down with Brent Brown, HP’s Director of WW Retail Industry Solutions, for a brief Q&A.

Finding shelf space in emerging markets

iStock_000022003569Small.pngIn the New Style of IT, technology is enabling markets to mature at an alarming rate. But the majority of developing countries continue to move products through traditional retail outlets—including corner convenience stores and mom-and-pop shops.


For many manufacturers of Consumer Packaged Goods (CPGs) the challenge becomes getting their products on these shelves. It’s not feasible for CPGs to ship in small quantities, and it’s challenging for both manufacturers and retailers to have to deal with several, often disparate distributors.


For HP Expert Tony Galli, client principal in the HP Industry Consulting Services organization, the answer lies in developing a Distributor Management Framework.   

Making the most of retail analytics

124579-Consumer__Spri_selected-pages.pngIn retail, there’s no shortage of data. The challenge isn’t finding data, but gleaning actionable information that will increase profitability. Using information to increase operational efficiency has been a goal for years, but the new frontier is a better understanding of the consumer for improved delivery on the brand promise.


While the focus on operational efficiency remains, there are new opportunities to use Big Data analytics to monetize retail data. In order to better understand these opportunities, we recently spoke with Cindy J. Rogers, Principal Consultant, Retail Industry Analytics and Data Management, Strategy Services for HP. 

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