Leverage customer opinion with social analytics
Social media conversations affect your enterprise in countless ways, but capturing that data is a challenge. The secret is not just listening in, but also converting the Big Data to 1:1 customer analytics and applying it to customer experience operations for better understanding of and engagement with customers.
Unleash social media prowess at HP Discover
Social networks have become a crucial part of marketing as well as brand management for businesses worldwide. In today’s connected world, videos, blogs, pictures, and comments play a big role in perception management. Hence, it becomes essential to constantly monitor social networks and act on them swiftly.
More than ever, people are blogging, tweeting, and posting opinions about services, products, and brands, and using these postings as a source of information when they make purchase decisions. One study showed that a one-star increase in a restaurant's Yelp rating led to a 5 to 9% increase in its revenue.
Social intelligence requires rethinking information management ecosystems
Top 10 Expectations of the New Creative Class
