Enterprise Services Blog
Get the latest thought leadership and information about the role of Enterprise Services in an increasingly interconnected world at HP Communities.

Pink – no way! What influences women when buying tech products?

pink.jpgI consider myself a pretty tech savvy woman (although I am sure my 4 boys would laugh at this comment). Do I buy tech products based on if they are marketed specifically for women – i.e.. Pink? I recently read the article “LL Cool G: Ladies Love Cool Gadgets Too, Says Study” by Jordan Crook that has made me stop and think about what attracts me to gadgets.

Tags: Technology
Labels: Women
Search
Follow Us


About the Author(s)
Labels