Eye on Blades Blog: Trends in Infrastructure
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Displaying articles for: January 2009

The data center vision you can buy

The late 1990's were fun.  We had Pokeman, Pottermania, and this new virus called Reality TV.  Oh, and how can we forget the IT vision-du-jour from every tech vendor under the sun who promised to define the future of the data center.  Signed, sealed, but not quite delivered.  When that became obvious, the "IT Journey" gained in popularity.  Then the bubble hit and I honestly thought this strange vision quest for what we lame marketers call "thought leadership" was going to go the way of AOL. 


Well, I got it part right.  Some of us stopped focusing only on the vision thing and more the delivery thing.  That was pretty clear to James Stanten too the other day when he took a whirlwind tour of the IT visions that are still around.  The fact is, we've been at this Adaptive Infrastructure for quite a long time.  The cool thing is it's getting very real for our customers.  I'm glad now we stuck with it.


Last week was another big step when we delivered Insight Orchestration and Recovery to our Adaptive Infrastructure arsenal. Or as James put it "All these announcements add significant meat to Adaptive Infrastructure, which is one of the few visions you can actually implement today."


As a marketeer, I can tell you it's much more fun working on something that's real than something that might be, someday.

Has anyone seen a Mainframe?

There is a phrase I learned while in Texas called “lipsticking a pig."  It's the art of making something out to be a lot better than it really is.


With this in mind, I was to read the prepared remarks from IBM’s latest earnings release. IBM’s Systems and Technology business declined by -20% year on year, with the System x business down -32% and Blades down -27%. IBM did provide some explanation for this year over year drop of almost one third by saying customers were moving to mainframes.



"System x server revenue declined 32 percent year to year, with blades down 27 percent. This reflects a significant slowdown in the x86 market, as customers are virtualizing and consolidating workloads into more efficient platforms such as POWER and mainframe." *

There's only one problem: the System z (Mainframes) saw a decline of -6% so somehow the numbers do not quite add up. I would like to offer an alternative view on IBM’s decline in blades business. Take a look at the chart below of blade revenue market share taken from IDC’s latest Server Tracker in CQ308 and you can make your own conclusions:    blademsharecq308

*http://www.ibm.com/investor/4q08/presentation/4q08prepared.pdf

Labels: market share

Server Product of the Year!

prodOFYear_logo_2008

We have to pause and bow to our NonStop brethren who took home the GOLD in SearchDataCenter.com's products of the year.  Especially sweet is they knocked off the IBM z10 mainframe.


I know we tend to be a little controverstial over the years with our "Blade Everything" strategy (it really got under the rack server skin of our Dell buddies), but the NonStop BladeSystem should really bring our strategy home for you. 


The fact that the new NonStop takes advantage of a BladeSystem architecture is not what makes the product rock.  Guts are guts.  It's the brains and nervous system the NonStop team was able to build on top of it that make this solution stand out as the tops in the industry.  The fact we bladed the NonStop just adds a killer value proposition for you: 


2x the performance. 1/2 the footprint. 100% NonStop! 


You gotta love it.


 

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About the Author(s)
  • More than 25 years in the IT industry developing and managing marketing programs. Focused in emerging technologies like Virtualization, cloud and big data.
  • I work within EMEA ISS Central team and a launch manager for new products and general communications manager for EMEA ISS specific information.
  • Hello! I am a social media manager for servers, so my posts will be geared towards HP server-related news & info.
  • HP Servers, Converged Infrastructure, Converged Systems and ExpertOne
  • WW responsibility for development of ROI and TCO tools for the entire ISS portfolio. Technical expertise with a financial spin to help IT show the business value of their projects.
  • I am a member of the HP BladeSystem Portfolio Marketing team, so my posts will focus on all things blades and blade infrastructure. Enjoy!
  • Luke Oda is a member of the HP's BCS Marketing team. With a primary focus on marketing programs that support HP's BCS portfolio. His interests include all things mission-critical and the continuing innovation that HP demonstrates across the globe.
  • Global Marketing Manager with 15 years experience in the high-tech industry.
  • Network industry experience for more than 20 years - Data Center, Voice over IP, security, remote access, routing, switching and wireless, with companies such as HP, Cisco, Juniper Networks and Novell.
  • 20 years of marketing experience in semiconductors, networking and servers. Focused on HP BladeSystem networking supporting Virtual Connect, interconnects and network adapters.
  • Greetings! I am on the HP Enterprise Group marketing team. Topics I am interested in include Converged Infrastructure, Converged Systems and Management, and HP BladeSystem.
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