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Displaying articles for: March 2008

Slicing through more myths about blades

by Gary Thome

There are some myths that seem to get propagated around the industry about blades. I want to take the opportunity to address a couple of myths about the blades market growth and where the growth comes from. I hear these myths shared as certain truths by some people, yet the facts clearly refute them.



1. The blades market is growing fast



While this is strictly true, it would be more true to say that the HP BladeSystem market is growing fast. Per IDC, the blades market last year grew 30.5%. Pretty strong growth. However, HP outpaced the market with 71% growth. If you removed HP from the blades market, then the blades market would only be growing at 8.4%, barely ahead of the overall x86 server market growth of 8.3%. IBM underperformed even this level with a 6.5% year over year growth, while Dell actually experienced a 12.2% year over year decline in unit volume!



2. HP’s “blade everything” strategy hurts us.



This might be the case if we were abandoning rack-mount and tower servers. But HP has not stopped investing in rack mount servers. In addition to continuing the ProLiant 300 and 500 series lines, we have also grown the 100 series line of servers as well.



While HP has clearly benefited from blades growth, this has not been at the expense of other form factors. IDC reports that HP had a higher year over year unit growth rate from 2006 to 2007 outside of blades (11.1%) than either IBM, who actually declined 2.4 percent or Dell who grew 7.1%.

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About the Author(s)
  • More than 25 years in the IT industry developing and managing marketing programs. Focused in emerging technologies like Virtualization, cloud and big data.
  • I work within EMEA ISS Central team and a launch manager for new products and general communications manager for EMEA ISS specific information.
  • Hello! I am a social media manager for servers, so my posts will be geared towards HP server-related news & info.
  • HP Servers, Converged Infrastructure, Converged Systems and ExpertOne
  • WW responsibility for development of ROI and TCO tools for the entire ISS portfolio. Technical expertise with a financial spin to help IT show the business value of their projects.
  • I am a member of the HP BladeSystem Portfolio Marketing team, so my posts will focus on all things blades and blade infrastructure. Enjoy!
  • Luke Oda is a member of the HP's BCS Marketing team. With a primary focus on marketing programs that support HP's BCS portfolio. His interests include all things mission-critical and the continuing innovation that HP demonstrates across the globe.
  • Global Marketing Manager with 15 years experience in the high-tech industry.
  • Network industry experience for more than 20 years - Data Center, Voice over IP, security, remote access, routing, switching and wireless, with companies such as HP, Cisco, Juniper Networks and Novell.
  • 20 years of marketing experience in semiconductors, networking and servers. Focused on HP BladeSystem networking supporting Virtual Connect, interconnects and network adapters.
  • Greetings! I am on the HP Enterprise Group marketing team. Topics I am interested in include Converged Infrastructure, Converged Systems and Management, and HP BladeSystem.
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