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Displaying articles for: May 2010

A look back at HP Americas Partner Conference

By Mark Gonzalez: President, Nth Generation Computing, Inc.

This year’s America’s Partner Conference was different from other ones that I’ve attended in the past primarily in both energy level and the focused sense of purpose that I felt from all of the hp Executives. Everyone was “on message” when it came to the importance of the Converged Infrastructure and how the various parts of HP (such as mobility and printing) played into the whole. In years past it seemed like each HP division was focused on their own part of the business, this year it was more like the 3 Musketeers, “All for One”.

Mark Hurd talked about hp’s growth plans and how a lot of the recent growth had come from acquisitions (such as Mercury, EDS etc.) and how they would continue to make investments going forward…. And then pretty much the next day we read in the papers that HP had bought Palm.

Another difference that I noticed was that some of the marketing ads that they typically showed at these events, such as around mobile printing, (the ability to be walking down the street with a hand held device and then printing it to a printer connected to the internet (or to business centers in hotels or Kinko’s) weren’t just internally focused “entertainment”. Since the event I’ve actually seen 2 of them on TV.

All in all I came away with the feeling that hp’s strategy going forward was going to be, “no more Mr. Nice Guy” when it came to the competition – and especially Cisco. If I were Cisco, I wouldn’t be sleeping very well at night.


This is not the 10Gb network you’re looking for

Many of the IT shops I’ve dealt with recently have already upgraded to a 10Gb core network, or are well into the planning stages for one.  But we as an industry need to reconsider if this is the right time for such an upgrade.  This is not a trivial task, both in terms of expense, and potential disruption.  Most shops would expect to get five to seven years out of such an upgrade.  Many would be surprised to learn that their investment could be out of date in as little as six months.


The issue revolves around Converged Enhanced Ethernet (CEE).  Many shops are planning some level of Fibre Channel over Ethernet (FCoE) adoption over the next couple of years, and FCoE relies on CEE.  CEE uses three new Data Center Bridging (DCB) protocols:


·        802.1Qbb –   Priority-based Flow Control (PFC)


·        802.1Qaz –    Enhanced Transmission Selection (ETS)
                      DCB Capability Exchange Protocol (DCBX)


·        802.1Qau –   Congestion Notification (QCN)  




The first two protocols in this list are adequate for one or two hops of FCoE traffic, but if you want an end to end FCoE solution, the third protocol (QCN) is critical to manage congestion at the points of oversubscription.  Here’s a few facts about QCN:


·        QCN requires every device in the data path to support QCN


·        QCN is implemented in hardware, not firmware


·        Very few (if any) currently shipping products support QCN


This means if you have a vision of running end to end FCoE in your datacenter, you need to wait.  Why make a significant investment that’s out of date when it’s implemented?  As an interim step we can add some 10Gb capability to existing switches, and deploy rack switches to provide incremental 10Gb capability until products are ready for these new protocols.


According to Gartner analyst Joe Skorupa we should “Plan to maintain separate data center SANs and LANs for at least the next three years.”  Solutions like HP’s upcoming FlexFabric1 can take advantage of FCoE to reduce complexity at the network edge, without requiring a major network upgrades or changes to the LAN and SAN before the standards are finalized.


1 http://h18000.www1.hp.com/products/solutions/converged/ff-4aa0-7725enw.pdf

Register for HP Tech Forum 2010, Las Vegas June 21st - 24th

In recent months, HP has accelerated innovation to address IT sprawl and ballooning data complexity straining today's enterprise businesses. At the HP Technology Forum, HP subject matter experts and strategists will make the case for Converged Infrastructure, the standards-based, integrated solutions and services driving the data center of the future.

Special sessions will include:

1455: Executive Showcase - An Overview of Converged Infrastructure in Action

1909: Convergence Without Compromise - HP Virtual Connect

1894: Applying Converged Infrastructure in Hybrid Computing Environments - Including the Cloud

1423: HP Converged Infrastructure Unleashes Next-generation Oracle Technologies

1633: Storage for the HP Converged Infrastructure

In 2001, DreamWorks Animation and HP formed a innovation partnership to explore the creative frontier where film arts and technology meet. Hear from the CEO and Director of DreamWorks Animation about the collaboration that has redefined the art of filmmaking. Completely redesigned, the 2010 Expo has a sharp new look and layout for showcasing technologies, solutions, and services from over 90 of the world's leading IT companies. Take your first look during the Welcome Reception on Monday night!

Developed by technical people for technical people, the HP Technology Forum has evolved as IT increasingly drives business differentiation and competitive advantage. To balance the hands-on labs, solution overview, and technical deep-dives, this year's conference offers a dedicated Business Track. Sessions will focus on technology implementation and integration, plus reducing complexity, resource requirements, and costs in order to shift IT budget toward innovation. Special topics: data de-duplication, sustainable IT, migration issues, cloud computing, security, business continuity, and more. Headlining each of the 2010 technology tracks,

Super Sessions will feature HP strategists and subject matter experts providing context for breakouts in this year's key technology areas. In addition to discussing emerging IT trends, presenters will talk about critical challenges to overcome for optimal returns on technology investments. Plus, you'll hear the inside story on HP innovations to address these challenges.

In addition to presentations by some of today's IT thought leaders, general sessions will also feature performances by two of today's comedy greats! Jake Johannsen: A favorite on the Late Show with David Letterman, Johannsen's talent as a comedian, writer, and actor has been celebrated by People Magazine and the American Comedy Awards. Jim Gaffigan: One of the best-known comedians today, Gaffigan co-authored Pale Force for NBC.com with Conan O'Brien and has acted in high-profile shows including That 70's Show, Sex and the City, and Law & Order.

This year all of the 40+ hands-on labs will be co-located in a single hall, making it easier for you to participate in more of these popular sessions. Individual sessions fill up quickly, so log in to the Session Scheduler early to take your pick and reserve your place. The 2010 roster of 2-hour labs includes:

1367: Understanding the EVA internal architectural structure

1369: Building an On Demand Private Cloud

1426: HP Storage Essentials SRM

1429: Managing Virtual Machines in the network Browse the other hands-on labs in the Public Catalog.

New this year, you may submit requests for one-to-one meetings with HP subject matter experts directly via the Session Scheduler. If you've already registered, log in to see a complete list of HP participants and request a meeting.

Join in, register!

Also, we've moved THE Party! to Wednesday night so more attendees will have a chance to enjoy the phenomenal performers lined up for this year's event: the Goo Goo Dolls and Roger Daltrey!

Let me know if you have any questions about HP Tech Forum. I'll be there, let me know if you will be too.

Thanks for reading - Kristie Popp @PoppAtHP

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  • More than 25 years in the IT industry developing and managing marketing programs. Focused in emerging technologies like Virtualization, cloud and big data.
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