Eye on Blades Blog: Trends in Infrastructure
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"If something doesn't exist, we'll make it"

Over the holidays, I took my daughter to see a movie about a Cajun frog.  I admit to a pang of jealousy as I passed crowds lined up for screenings of "Avatar". However, given my situation -- namely a 5-year-old clamoring for popcorn and a Princess movie -- I made the best choice for my needs.


It turns out those Avatar-watching throngs got to see the result of another best choice; one made by a group of IT experts in Miramar, New Zealand


Weta is an Academy Award-winning studio that did the digital effects for Avatar.  The imaginations at Weta Digital have created some incredible virtual realities. Jim Ericson from Information Management quotes Weta's Paul Gunn as explaining that 'if it's something that doesn't exist, we'll make it.'  Pretty amazing innovations coming from a relatively small place on the other side of the world from Hollywood and Silicon Valley.


In an article and blog, Jim sketches for us the 4000-server facility Weta used to render the VFX of the blockbuster.  One eye-opener: the final output from this behemoth server farm fits on a single hard drive.


Weta's space- and power-constrained facility uses advanced techniques like blades and water cooling.  Performance is a paramount need –so much so that their server clusters comprise seven of the world's 500 largest supercomputers.  But their workloads didn't just need massive scalability, they also required high bandwidth between individual server nodes, and relatively local storage.  


As Jim points out, they chose to build their infrastructure with HP BladeSystem, using the double-dense BL2x220c  server blade.  This very innovative, compact server (shown in the video below) let them achieve, in their words, 'greater processing density than anything else found on the market'. 


Actually, any engineer could stick 64 Intel® Xeon® processors into a 17-inch-high box and get it to run.   However, very few computer companies have the expertise -- and resources -- to make such a thing affordable and efficient, and to be able to warranty  that it will run without pause for 3+ years. 


Even more important: Weta possessed something relatively rare when they chose HP BladeSystem. They were already experts in bladed architectures.  Their prior infrastructure was based on IBM blade servers, so they already expected the space- and power-saving benefits of blades.   Weta was seeking  the best bladed architecture.  And Weta determined that, for them, HP BladeSystem was the best choice.

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About the Author(s)
  • More than 25 years in the IT industry developing and managing marketing programs. Focused in emerging technologies like Virtualization, cloud and big data.
  • I work within EMEA ISS Central team and a launch manager for new products and general communications manager for EMEA ISS specific information.
  • Hello! I am a social media manager for servers, so my posts will be geared towards HP server-related news & info.
  • HP Servers, Converged Infrastructure, Converged Systems and ExpertOne
  • WW responsibility for development of ROI and TCO tools for the entire ISS portfolio. Technical expertise with a financial spin to help IT show the business value of their projects.
  • I am a member of the HP BladeSystem Portfolio Marketing team, so my posts will focus on all things blades and blade infrastructure. Enjoy!
  • Luke Oda is a member of the HP's BCS Marketing team. With a primary focus on marketing programs that support HP's BCS portfolio. His interests include all things mission-critical and the continuing innovation that HP demonstrates across the globe.
  • Global Marketing Manager with 15 years experience in the high-tech industry.
  • Network industry experience for more than 20 years - Data Center, Voice over IP, security, remote access, routing, switching and wireless, with companies such as HP, Cisco, Juniper Networks and Novell.
  • 20 years of marketing experience in semiconductors, networking and servers. Focused on HP BladeSystem networking supporting Virtual Connect, interconnects and network adapters.
  • Greetings! I am on the HP Enterprise Group marketing team. Topics I am interested in include Converged Infrastructure, Converged Systems and Management, and HP BladeSystem.
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