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Strategic Means Being Steadfast

Today, Cisco announced a new product that leverages network intelligence to provision resources together as virtualized services. This industry-first approach greatly reduces application deployment times, improves overall resource utilization, and offers greater business agility. Further, it includes an open API, and easily integrates with third party management applications, as well as best-of-breed server and storage virtualization offerings.


If this sounds like this weeks announcement by Cisco of their new Unified Computing System (UCS) you would be partially correct. The words in the above paragraph are basically the same as what was used this week at their announcement. However, the above words are actually what they used to describe their new VFrame Data Center 1.2 product when they announce it on July 24, 2007.


At that time, VFrame DC was touted as a key component for Cisco’s vision of next generation data centers, called Data Center 3.0.


However, this week during Cisco’s announcement of their Unified Computing System there was no mention of VFrame Data Center. Instead, they proclaimed that the next step in the Cisco Data Center 3.0 vision is their UCS.


No surprise then that it turns out that VFrame was quietly retired in February, less than 20 months after being announced by John Chambers at Cisco Live as a foundational element of Data Center 3.0.


So what does this mean to you? Well that brings me back to the title of this entry, “Strategic Means Being Steadfast”.


Cisco wants to be your strategic IT partner that you can now trust for all your data center needs. But do trusted partners abandon what they sell as cornerstone technology, with the result of abandoning customers such as you?


HP’s answer is an emphatic ‘no’.


An example: HP still enhances, still sells and still supports OpenVMS. In addition, OpenVMS is available on HP BladeSystem. Yet this is a product that was introduced in 1977, seven years before Cisco became a company.


Something to think about when you choose your strategic trusted IT partner.


Mike Kendall



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  • More than 25 years in the IT industry developing and managing marketing programs. Focused in emerging technologies like Virtualization, cloud and big data.
  • I am a member of the Enterprise Group Global Marketing team blogging on topics of interest for HP Servers. Check out blog posts on all four Server blog sites-Reality Check, The Eye on Blades, Mission Critical Computing and Hyperscale Computing- for exciting news on the future of compute.
  • I work within EMEA HP Servers Central Team as a launch manager for new products and general communications manager for EMEA HP Server specific information. I also tweet @ServerSavvyElla
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  • WW responsibility for development of ROI and TCO tools for the entire ISS portfolio. Technical expertise with a financial spin to help IT show the business value of their projects.
  • I am a member of the HP BladeSystem Portfolio Marketing team, so my posts will focus on all things blades and blade infrastructure. Enjoy!
  • Luke Oda is a member of the HP's BCS Marketing team. With a primary focus on marketing programs that support HP's BCS portfolio. His interests include all things mission-critical and the continuing innovation that HP demonstrates across the globe.
  • Global Marketing Manager with 15 years experience in the high-tech industry.
  • 20 years of marketing experience in semiconductors, networking and servers. Focused on HP BladeSystem networking supporting Virtual Connect, interconnects and network adapters.
  • Working with HP BladeSystem.
  • Greetings! I am on the HP Enterprise Group marketing team. Topics I am interested in include Converged Infrastructure, Converged Systems and Management, and HP BladeSystem.
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