Take a step back from tackling BYOD—view mobility from a strategic vantage

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BYOD, cloud computing, social media, big data ... These are all technologies, business challenges and opportunities that you need to understand, right? Yes, but those are merely symptoms (in the case of BYOD) or the result of mobility. And it's the larger picture of mobility that you should consider.

Kimberly S. Stevenson, Vice President and CIO of Intel highlighted mobility during her keynote address on Wednesday morning. She said that by 2015, there will be 1.5 billion connected devices in the world. Each device will be used by people who will be amending and sharing information in real time. Businesses will become transparent as customers share their opinions of your brand—good and bad— on their social networks of choice.

Mobility is top of mind, but where's the strategy?

But if mobility is so ubiquitous, why are so few companies taking a strategic approach to it? The HP Mobility Services team at HP Discover pointed us to an informal survey by Netcentric Strategies entitled "Netcentric Strategies Enterprise Mobility Survey 2011." In it, 80 percent of respondents said enterprise mobility is very important or crucial to their company's future success. Yet only 39.8 percent of companies have a strategic mobility plan in place. Furthermore, only 12 percent described mobile strategies as "very effective."

Implementing an effective strategy is top priority for many organizations:  41.6 percent of survey respondents said they plan to deploy six or more enterprise mobility applications.

HP believes an effective mobile strategy should balance many elements, such as how best to serve your users' mobility needs while supporting business requirements, such as compliance, security and scalability.

Since mobility either relies on or drives so many different aspects of your business—for instance, IT infrastructure, choice and support of mobile devices and applications, as well as and cloud computing—doesn't mobility deserve a more strategic approach?

An effective mobility strategic would better equip you to provide a cohesive solution to technologies such as BYOD, big data and cloud computing, rather than tackle each as individual challenges.

Explore how you can build an effective enterprise mobile strategy with the help of mobile experts at HP.

Read more about HP Enterprise Mobile Application Services or visit the Services Pavilion at Discover 2012.