HP Interop session: The value of the cloud

by HPNetworking on 05-07-2011 02:41 PM - last edited on 05-09-2011 02:46 PM

By Joe Weinman, worldwide lead, Communications, Media, and Entertainment Industry Solutions, HP

 

 

Joe SSjpg.jpgThe topic of cloud economics—or “Cloudonomics”—continues to be a surprisingly complex one with a diverse set of viewpoints and inconsistent data. I believe that no topic in cloud computing is more important, because without a rock-solid business and financial rationale, no amount of technological sophistication will really matter.

  

 

What are the correct metrics to value the cloud?  

 

Cost reduction is the obvious one, but not necessarily the most important one. Other means of valuation can include enhanced business agility, revenue growth, risk reduction, better compliance or an improved customer experience. Various combinations of these can vary in importance by layer:

 


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  • For Infrastructure-as-a-Service (IaaS), cost can be an important driver, but so can business agility through elasticity of cloud resources, compliance through cloud service provider certifications, or customer experience, through the dispersion of cloud data centers and thus reduced latency for interactive applications. 
  • For Platform-as-a-Service (PaaS), the ability to accelerate application development implies cost reduction but also time-to-market acceleration and potentially higher margins and/or winner-take-all dynamics.
  • For Software-as-a-Service (SaaS), greater access to information to support accelerated decision-making, or access to uniquely valuable cloud-only features may be key.

Cost-benefits—where they add up, where they don’t

 

On the cost side, one widespread belief is that that public cloud providers have unmatchable economies of scale. As self-evident as such conventional wisdom may appear, there is inconsistent data to support it. Unit cost differentials depend on a wide variety of factors: your own current benchmark costs, data transport costs, licensing costs for software, application architecture and so forth.

 

The same building blocks—such as containerized data centers—are being made available to cloud providers as well as enterprises by the major hardware vendors, including HP. Cloud management and virtualization software is available to both public cloud providers and enterprises, either from the major software vendors, again including HP, or in some cases, via open source initiatives.

 

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Moreover, there is a fundamental fallacy in only considering unit costs. A large driver of the cost benefit to using clouds is not necessarily due to unit cost advantages, but due to the fact that, unlike fixed cost, dedicated infrastructure, there is no charge when the service is not being used. Consequently, an economic optimum can exist, even if the unit cost of cloud services is higher than that of enterprise data centers, either utilizing a pure cloud solution for highly variable workloads, or utilizing a hybrid solution for those workloads that have a consistent baseline level but also occasional spikes.  

 


Delivering on the cloud promise

 

 

One thing is clear: We are in the midst of yet another radical transformation of the business and technology of IT.

 

It is incumbent upon all of us in the field to continue to evaluate, plan and implement judicious use of private cloud, public cloud and/or hybrid approaches to maximize the multi-dimensional benefits inherent in the promise of the cloud. 

 

To be continued...at Interop Las Vegas

 

I and other participants in this exciting, rapidly emerging industry will be speaking at Interop Las Vegas. I hope to see you there.

 

Interop session details

 

Enterprise Cloud Summit – Public Clouds

 Sunday, May 8, 2011, 8:30 am – 4:30 pm

 Room: South Seas B

  

An Update on Cloud Economics
In this discussion, Brian Butte of PWC and HP's Joe Weinman, author of the influential Cloudonomics blog, discuss the economics of utility computing and public clouds.

 

>> Follow the HP Buzz at Interop 2011.
>> Follow on Twitter: #Interop #HP
>>Learn more about Cloud Computing from HP

 

 

 

 

 

 

 

 

 

 

 

And after Interop:

 

 

>> Experience HP's entire portfolio of enterprise business products, solutions and services by attending HP Discover Las Vegas June 6-10. 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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