By Mary Gabra, Manager, Market and Competitive Intelligence, HP Networking
Recently I blogged about HP’s strong position in the Ethernet switch enterprise market. This time I want to share some of what I’m seeing at the opposite end of the market as I analyze data about switches bought mostly by SMBs. Here too, HP is strong and growing. In unmanaged Gigabit switch sales, HP is #2 with a port market share now just over 20%. Even more noteworthy, in the smart web-managed segment, which is the market I am highlighting in this blog, the industry’s two top analyst firms agree that HP is the #1 vendor – and has been #1 for over two years running.
What are smart web-managed switches anyway?
Very simply, they are switches more capable than consumer-class unmanaged switches but without the full management and control of Enterprise switches. Smart switches appeal to SMBs looking for some key features that can be turned on and optimized from a web browser. For HP, the customers in this market are mostly SMBs that buy switches from our channel partners. They have little to no dedicated IT staff. Ease of use is a key requirement. HP sells both advanced smart models (HP 1910 Switch Series) and basic smart models (HP 1810 Switch Series).
In Q2 CY2012 with smart managed switches, HP had a record quarter, shipping close to 3 million ports. This is the highest volume HP has ever achieved in this class of product. HP’s ports grew Q/Q by 10%, double the market growth, resulting in share gain Q/Q. HP remained the #1 player with Netgear the distant #2. This marks the fourth consecutive quarter of share growth for HP, growing Y/Y from 28% to 33%. The chart below comes directly from Infonetics Research‘s published slide deck on the market. Read the title. I couldn’t say it better:
This leading position comes through strength in all global markets. In EMEA, HP’s market share grew by 6 percentage points Q/Q to achieve 40% share. But that doesn’t compare to HP’s dominance in Latin America where HP’s share in Q22012 was 74% with most of the other players having single digit share
To further make the point about HP’s leadership in this segment, let me also quote what Dell’Oro Group published in its Q22012 market share report. The Dell’Oro Group calculates HP’s smart managed port share in Q2 was 32%, and that HP has been consistently the leader in that market for the last 2 years. The players are different in this market than in the Enterprise market. The #2 and #3 players are Netgear and D-Link and Cisco is #4. I guess Cisco’s claim of being the #1 vendor across the board is not really accurate once you start peeling the onion.
To close, let me summarize facts about HP across the different Ethernet switch segments. In my previous blogs, you read how HP has been gaining share for the last 2 years, being the clear choice alternative source for enterprise buyers. Here, I wanted to bring to your attention HP’s leadership with popular SMB products.
This isn’t just HP talking. The industry’s two leading market share analysts firms agree on this: HP is the undisputed #1 player in smart managed switching.
Read my previous blogs:
- Ethernet Switching Market Share: Did HP eat up that much share from Cisco?
- New report by the Dell’Oro Group: HP Networking gaining share in data center Ethernet switching