By TerryAnn Fitzgerald, SMB Solutions Marketing Manager, HP Networking
Friends often ask me how I work from home without feeling isolated or lonely, but it’s really a non-issue. I collaborate and meet with co-workers through IM, conference calls and virtual workspaces all day long. On a personal note, lhough my daughter lives thousands of miles away, I regularly “collaborate” with her regarding wardrobe choices and decorating ideas. In fact, the reality is that the communication and collaboration tools I use to stay connected both personally and professionally help me accomplish a lot more than any of the years I spent in an office.
Many of our small and mid-size customers are clamoring for the same access to unified communications and collaboration (UC&C) tools to improve business productivity and reduce cost as well. Their employees are more mobile than ever, but with limited staff and budgets, they need to make every minute and dollar count. They can’t afford to be disconnected from company information and co-workers – no matter where they are.
If you’re one of our SMB-focused channel partners, this is a great opportunity for you to get in on the growing demand for UC&C solutions. According to IDC, this market is expected to reach to $44B in revenue by 2015.
Microsoft and HP: A strong partnership for the Channel
During the Microsoft Worldwide Partner Conference this week, we are launching a new initiative for our channel partners to quickly, easily and cost-effectively deliver a complete a HP UC&C solution with Microsoft® Lync® 2010 to SMBs.
This is the first joint solution that we’ve developed with Microsoft for the channel. It marks the next step in the evolution of the HP and Microsoft Lync 2010 initiative that was started three years ago.
This latest initiative includes a robust go-to-market toolkit that includes:
- Tested and validated reference architectures that simplify deployment and reduce risk
- Worldwide demand generation campaigns that can be customized
- Sales and technical training, including webinars and in-person formats
- Participation in the Microsoft Solution Incentives Program (SIP)
- Training assistance to help partners access Microsoft Channel Incentives program for Lync
- HP and Microsoft customizable sales and marketing collateral, including a solution brief, call guide, presentation, event-in-a-box and introduction letters
We’re all familiar with Microsoft productivity applications. I’m going to guess that you use Microsoft Office, Microsoft Outlook and Microsoft SharePoint® in your company. Microsoft has taken personal productivity tools one step further with a suite of unified communication and collaboration (UC&C) solutions. Microsoft Lync helps SMBs become even more productive by integrating diverse communication tools such as telecommunications, email and video conferencing for streamlined and improved connectivity between users. The familiar interface means faster employee adoption rates and faster time to ROI.
But a UC&C solution is only as good as its foundation. And that’s where HP infrastructure plays a key role. HP Converged Infrastructure includes networking, storage, server and management and provides a high-performance and highly reliable platform that ensures a consistent user experience, while reducing complexity and lowering TCO. Because it’s standards-based, it can be deployed alongside existing investments. No rip-and-replace required.
Delivering value through the channel
We know that your customers rely on you to provide solutions that are reliable and that help them to compete and grow their businesses. And we know that you need to deliver these solutions as efficiently and effectively as possible – because your business needs to grow and thrive as well.
With the HP UC&C with Microsoft Lync solution, you have access to the most comprehensive Lync portfolio in the marketplace from two Gartner Magic Quadrant leaders.2 The channel toolkit will help you start new conversations, expand your revenue opportunities and shorten your sales cycle. Your business will be equipped to generate demand, identify opportunities, and close sales. Included are fully tested and verified reference architectures for 250 to 2500 employees that simplify deployment, reduce implementation risk and most importantly, ensure your customers are positioned to take advantage of the full suite of benefits that Lync UC&C has to offer. Couple that with sales and technical training, sales incentives and comprehensive support programs for a winning combination that will help your customer lower costs and become more productive and efficient.
You can find information, support and sales tools for the HP UC&C Solution with Microsoft Lync here.
More good things to come
HP’s unparalleled commitment and results for customers as well as unique collaboration with Microsoft was recently recognized by Microsoft with the 2012 Microsoft partner of the Year Award for Lync. Our Lync 2010 initiatives over the last three years has resulted in a number of innovative new products and services – from IP phones to survivable branch modules, and a complete AppSys solution for the enterprise.
The HP and Microsoft global strategic alliance is one of the longest standing business relationships of its kind in the industry. For 30 years, we have worked together to combine our respective strengths as industry leaders to deliver complete, integrated technology solutions to help customers increase the speed and effectiveness of their businesses through the use of innovative technologies.
You can be sure there will be more good things coming your way from our continuing HP and Microsoft partnership.
1 Source: Worldwide Unified Communications and Collaboration 2011-2015 Forecast, IDC, September 2011
2Source: Source: Gartner Magic Quadrant for Wired and Wireless LAN Infrastructure Magic Quadrant June, 2012ID Number: G00234282 and Gartner Magic Quadrant for Unified Communications, August 2011