By Robin Bardell, HP Financial Services
A reseller’s tale: when the cobbler’s children have no shoes
Have you ever heard the expression “the cobbler’s children have no shoes”? The idea is that the town’s foremost shoe expert is so busy ensuring his customers have good shoes that he hasn’t had time to provide the same for his own family.
In working with resellers, I’ve noticed that sometimes you’re a lot like the cobbler. You are focused 100% of the time on ensuring your customers have the best solutions that you may not have the resources, time or even budget to ensure the same for yourselves. Then what kind of example would you be setting?
Don't tell them. Show them.
One reseller I met told me that his customers are the don’t-tell-me-show-me type. They want to see the equipment in action to get the assurance that it will meet their needs. That’s why this reseller was interested in HP’s low-rate promotion for HP Networking demo equipment.
This particular company leased the equipment for its demo center (the promotion calls for financing any HP Networking equipment for 1.5% of list price for 18 months), but is now also considering leasing more products to put on customer sites for a period of time.
For a very small monthly investment, these resellers get to demonstrate the superiority of HP’s products that can only lead to increased sales.
Finally, the cobbler’s children have shoes—and what fabulous footwear it is!
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