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Leaving Las Vegas – and the classic VAR behind

This week I write on departure from our Global Partner Conference (HPGPC) in Las Vegas. It is my last action before I drift into a long and recuperative sleep on the plane home to England (I hope!).  Each year it is amazing to gather all the latest feedback from our partners and reflect on the new trends and directions in the market. It seems that this year, almost without exception, the conversations centered on the transformation of the classic reseller model to the hybrid of technology integrator plus service provider capability. The marketplace, buying patterns and provision models are changing faster than I have ever seen in my IT career

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